Briefly: Apple VP sells shares; XtremeMac

In brief: Apple's senior vice president Bertrand Serlet today sold 10,625 shares of the company's common stock under a prearranged trading plan at $101.58 each, XtremeMac has begun shipping its HDMI switch, Native Instruments has begun shipping TRAKTOR Scratch, and AssistiveWare has introduced the "Give Your Mac a Voice Promotion" with discounts between 25-34 percent. Apple senior vice president Bertrand Serlet filed a Form 4 with the Securities and Exchange Commission to sell 10,625 shares of common Apple stock under a prearranged trading plan, according to the Associated Press, grossing the executive more than 1 million at $101.58 per share. The stock sale, which was conducted under a prearranged 10b5-1 trading plan, comes after Apple's record March quarter which sent shares soaring past $100.

XtremeMac, TRAKTOR Scratch, AssistiveWare

XtremeMac has begun shipping its XtremeHD 4-Port HDMI switcher and 2M HDMI to HDMI cable, both of which one customer pre-ordered in mid-January.... Native Instruments has begun shipping its TRAKTOR Scratch DJ software ($700) for digital music files with turntable and CD control.... AssistiveWare has introduced the "Give Your Mac a Voice Promotion" in conjunction with the Acapela Group which runs until October 31st, offering customers special pricing with discounts of 24-34 percent off.

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