apple news/media reports
05/02/2007, 9:35am, EDT
Wednesday, May 2nd
Apple revamps ProCare, adds One to One
Apple today updated its retail services, changing its ProCare membership by removing training, but adding a separate One to One training program and new free Personal Shopping service, which offers a dedicated Mac Specialist to "explore and test-drive products to find out which ones are best for you." Apple new $99 per year ProCare service offers the ability to schedule appointments for technical support at the Genius Bar up to 14 days in advance, setup and transfer of old files with every new Mac purchase, a yearly tune-up and keyboard/monitor cleaning, same-day service at the Genius Bar (and QuickDrop repair without any appointment), and backup consultation.
Apple's ProCare, however, no longer offers free training, although the company said users with memberships purchased before May 2, 2007 will be able to enjoy both ProCare and One to One services with their current membership
The new One to One service, also available for $99 per year, offers individual training sessions covering everything from getting started on a Mac, building websites, digital photography basics, podcasting, movie making, Apple TV training, music-making using GarageBand, presentation creation, and more.
Apple's free Personal Shopping allows users to schedule an appointment with a Mac specialist.
"Personal Shopping is a whole new way to shop at the Apple Store. A free service where you and a dedicated Mac Specialist explore and test-drive products to find out which ones are best for you," the company noted on its website. "We know the store can be busy, so when you’re ready to talk, Personal Shopping is a way for us to give you our undivided attention."
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http://thunkdifferent.com
iTunes Music Store changed the number of authorization from 7 to 5 = bait and switch.
ProCare's changes in terms = another bait and switch.
What else is new?
I also cannot BELIEVE that someone is still bitching about iTools. Get over it.
Where's the improvement?
Our current ProCare memberships does everything that the new "One to One" and the new "ProCare" does for $99 each.
To get the same level of service as now, I would have to pay $198 each, a 100% increase !!!!!
What sane person would buy anything that suddenly is inflated 100%, not to mention that we would have to have TWO cards and TWO membership numbers to keep track of for every person instead of one.
Subsequently, we will not renew our employees memberships. There has been no "improvement". Just cutting a pie in half and selling it to me as it were two.