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Greenpeace lauds Apple on greening changes

updated 05:50 pm EDT, Wed May 2, 2007

Greenpeace lauds Apple

In response to Apple CEO Steve Jobs' letter on the topic of the company's environmental plans, the activist organization Greenpeace -- one of Apple's most outspoken critics -- has responded with a statement of its own, generally favorable in tone, but with some reservations. The group praises two of Apple's decisions, specifically its plans to phase out polyvinyl chloride and brominated fire retardants by 2008; these chemicals are said to be polluting dump sites in the Asian continent.

Greenpeace is still upset, however, by the limitations of Apple's recycling program, which will only be applicable to residents of the United States, meaning that many contaminants will continue heading to landfills. The group also notes that even without expanded recycling, Apple currently has no "green" products in production that might forestall future criticisms. Notably though, Greenpeace says that it will not single out Apple in this regard, as no other electronics manufacturer has met this standard.




by MacNN Staff

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  1. jameshays

    Joined: Dec 1969

    0

    Standard?

    "Notably though, Greenpeace says that it will not single out Apple in this regard, as no other electronics manufacturer has met this standard."

    If nobody has met it, is it really a standard.

  1. horvatic

    Joined: Dec 1969

    0

    So why were they all over

    So why were they all over Apple in the first place if no one has met this standard? Idiots! Apple according to Jobs sounds like there ahead of most of the other companies so I don't know why Greenpeace was bitchin so much.

  1. madgunde

    Joined: Dec 1969

    0

    Mission accomplished

    All it took was a simple letter to get Greenpeace off Apple's backs. Nice work Mr. Jobs!

  1. bhuot

    Joined: Dec 1969

    0

    sold out

    Greenpeace obviously sold out to Microsoft. Why else would they be picking on Apple?

  1. jreades

    Joined: Dec 1969

    0

    Real or Troll?

    Clearly, Greenpeace "picking" on Apple means they're working for MS... wait, is that a troll?

    Actually, I have to hand it to Greenpeace -- they managed to get a rise out of Apple such that it's now on the table what they do and don't do, and they got them to commit on 'paper' to some additonal environmental management improvements.

    I'd say this was a canny tactic by Greenpeace: they picked on the company that was most likely to be nettled into doing something because it's the company whose end-users are the most likely to be upset by a lack of green cred. Corporate purchasers rarely source on the basis of green, but end-users sometimes do.

    Now they can take Apple's plan and turn to the rest of the industry to say: "See what Apple has done. Why aren't you doing better?" Don't be surprised if they turn up the heat on another big manufacturer with image/brand-awareness like Sony or, more of a stretch, HP. I would have thought that Dell would be a tough sell because they don't really invest in R&D in the same way.

    Good for Apple and good for Greenpeace, IMHO.

  1. medelegant

    Joined: Dec 1969

    0

    Little Windup crank?

    Just what would make for a "green" Apple? Wooden keyboards, cases and frames for computers? Would replacing the batteries with a capacitor and a little wind up crank generator make it green?

    Or perhaps a joint advertising/social engineering/fundraising project like Bono's Project RED.

    Greenpeace needs to better define their terms.

  1. schwie

    Joined: Dec 1969

    0

    Capacitor

    medelegant,

    Actually, ultracapacitors based on nanotubes may be in a MacBook someday:



    Schwie

  1. schwie

    Joined: Dec 1969

    0

    capacitor II

    medelegant,

    This time the link might show up:

    http://www.terradaily.com/reports/MIT_Researchers_Fired_Up_About_Battery_Alternative.html

    Schwie

  1. trowelblister

    Joined: Dec 1969

    0

    greenpeace's target

    I agree w/jreades, Greenpeace chose wisely when they targeted the company most likely to respond in the wanted fashion. Still seems unfair though, as no one else seems up to G-peace's "standard" (who defined this standard, the world community or G-peace?). Also unfair to complain about USA oriented recycling program, you gotta start somewhere. Especially as many Mac users seem to use machines for longer periods and keep they're old ones. Got 3 at home now (PBook,G4,and Rev.B iMac), plus iBook clamshell my mom-inlaw uses. And a dead Classic in my shed that I still have hopes for,,,

  1. phillymjs

    Joined: Dec 1969

    0

    those bunny huggers...

    ....can suck it.

    Unless they immediately start very publicly hassling Dell and the other companies that aren't doing as good a job as Apple, then I'm just going to dismiss them as attention-whores.

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