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Survey: many want, few will buy iPhone

updated 11:15 am EDT, Tue May 1, 2007

Markitecture iPhone Survey

Despite a clear level of interest, few are actually willing to buy the iPhone when it launches, say the results of a newly published Markitecture survey. A study of 1,300 people who both own and pay for their cellphones has shown that 77 percent of survey takers were at least partly aware of the iPhone -- a feat before the actual launch, the researchers say -- only 6 percent of those who responded said they were likely to commit to buying the device within the next year. Two thirds of respondents were even certain that they wouldn't buy the phone with what they knew.

The response wasn't due to strictly negative feedback, according to Markitecture. Of those who had heard the most about the handset, a full 83 percent said they came away with a strongly favorable impression of the device. The factors listed for declining to buy the iPhone were familiar issues, particularly the minimum $499 price for the touchscreen device and the necessity of switching away from an existing carrier or contract.

However, the seemingly low adoption rate may actually bode well for the device, te research firm claims. The sheer size and fractured nature of the market means that few cellphone manufacturers can hold an especially large share of sales, especially with individual phone models. A literal translation of the intent shown in the survey to actual sales could be very beneficial for Apple.

"While 6% may appear low for a
high-profile product launch, it actually may actually be very strong," Markitecture said. "The highly successful Motorola RAZR after its launch in 2004 achieved a 6% market share at its peak."

Still, the research suggested that much could be done to improve the appeal of the phone in the long run, such as creating a lower-priced model. A long-term contract with AT&T may have also been a mistake that unnecessarily limited the number of customers, the firm said.

by MacNN Staff




  1. wings_rfs

    Joined: Dec 1969


    60 Million is "few"?

    Taking that 6% figure and applying it to the one billion cell phones sold each year comes to 60,000,000 people willing to part with their money to buy one. That's only SIX TIMES MORE than what Apple is anticipating.

    Why would you call that "few", unless your intent is to just make sensational headlines (and negatively biased against Apple, of course) to get a good hit count for today?

  1. testudo

    Joined: Dec 1969


    Re: 60 million

    Redo the math. The poll was most likely done with US residents, not the world, while that billion number you're using is world sales. Where and when the iPhone will be available in other parts of the world is unknown.

    Then you need to take into account the providers involved (cingular in the US, who knows who elsewhere). Will it be an open phone in Europe? How about when it will appear in asia (most likely where a huge hunk of that billion number comes from). And, of course, how much do the 6% know about the phone to make their decision on?

  1. debohun

    Joined: Dec 1969


    Deal Killer

    The deal killer is likely to be the subscription fees. The cost of the phone can be spread out over several years, but if ATT/Apple gets greedy with the monthly fees, especially for the data downloads, that will be the poison in the apple. If they bundle voice with sky-high data monthlies, it will undermine the adoption for most non-business users.

  1. dmsimmer

    Joined: Dec 1969



    I'm actually a bit tired of all the news about this silly phone. A cingular service is a bad idea. I won't buy Nike shoes either.

    However, I will buy a new laptop and a new OS if they come.

  1. dynsight

    Joined: Dec 1969


    I want one :)

    Even if you look at the US market, which is approx 120,000,000, that is approx 7.2 million potential sales. If the buzz is good, then that will be more.

    Now this number will be less since you are limited to cingular users and people who need a new phone...etc...but there is interest.

  1. ZinkDifferent

    Joined: Dec 1969



    dmsimmer says: > A cingular service is a bad idea. > I won't buy Nike shoes either.

    That's nice, but if you backed those statements up with REASONS why those are bad products, or ideas, maybe then people would actually lend credence to your opinion.

  1. hayesk

    Joined: Dec 1969


    So what?

    I can't buy a mansion or a Mercedes either, but yet I own a house and a car. They should sample those who would spend $500 on a phone.

  1. slur

    Joined: Dec 1969


    enough will buy at 500

    and then the price will drop, deals will be offered, rebates and all that. given enough time, expanded network options, etc., the iphone will do just fine

  1. Fast iBook

    Joined: Dec 1969


    Oh no.

    I've had cingular since august 2005, and i can tell you right now i've dropped no calls, and i've never had a problem unresolved be it with a device issue or something to do with billing. All of the people i know with other carriers in this area despise their service and can't wait to get an iPhone, early termination fees or not. One other thing that most people don't think about when they hear the term "smart phone". You don't need a data plan if you use the wifi feature. Wifi is way way faster than anything a cell network can currently do, plus yahoo email is free and so on. If this phone is as good as i think it will be, i may sell my laptop and just use the iPhone for day to day stuff.


    Joined: Dec 1969


    Look people this is APPLE

    The phones will be plentiful, the service will be exemplary and the pricing for service should be in line with what you would expect for what you get. We Mac users have always been willing to pay a little extra to have the BEST. Get ready folks this is going to be BIG, worth the wait, and worth every FRACKING penny.

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