apple news/media reports
04/30/2007, 1:10pm, EDT
Monday, April 30th
Survey pegs Apple as Gen Y most trusted
A new survey of respondents mostly between the ages of 21-27 suggests that Apple is the most trusted brand among first wave Generation Y consumers. The survey, designed to compile a "Trust Index" of brands that produce "deeply positive feelings" among trendsetters, asked participants which companies they most respected, and why. Results were clear, as Apple was ranked no. 1 above Trader Joes as the most trusted company. Most companies mentioned by respondents focus on simplicity, according to Outlaw strategic analyst Holly Brickley. The analyst notes that favorite companies are known for keeping products as stripped-down as possible, according to MarketingDaily. That simplicity applies not just to physical appearance but also to the way companies organize their offerings, according to Brickley. "Apple's computers and iPods are so clean and simple and easy to use," said one respondent. "No excess."
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That's one beauty of the Mac. But it can also be as complex as any computing experience out there. Want to learn Unix? It's right there, ready for you to learn at your own pace. Want to install Linux on your Mac or iPod? It's doable. Want to turn your Mac into a router, webserver, ssh proxy? You can do that. But at the same time, you *don't have to* if that doesn't want/need to.