updated 10:25 am EDT, Thu April 26, 2007
Joost Scores IPTV Ads
The unique peer-to-peer TV service Joost has landed a new set of ads for its channels, the self-titled company revealed today. While most of these services run with small-scale ads or none at all, the service developed by Skype's creators has today secured ads from some of the highest-profile companies in worldwide ads, including Coca-Cola, Intel, and Nike. Different areas will see different ads, Joost said: US viewers will see ads for Microsoft, for example, while Europeans may see ads for Opel or Vodafone among other firms.
The Internet platform also means that the network operator can target ads specifically based on the channel or the kind of response expected from viewers, the company adds. Many ads on the service today currently resemble TV ads inserted between show segments, but future ads could include ones embedded in the feed that could be clicked like today's banner ads.
Despite the deal, however, Joost hasn't yet committed to a formal launch and continues to run a controlled beta for Macs and Windows PCs.