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Apple TV: a huge success in Canada?

updated 09:55 am EDT, Thu April 26, 2007

Apple TV Canadian Success

The Apple TV media hub's best market may actually be Canada, according to a member of the Apple Independent Retailers Council. Associate and Carbon Computing president Ron Paley notes that the device has been "selling as fast as we get them" at his store chain, which is one of the largest unofficial Apple reseller networks in the country and competes with three Apple-run stores in the Toronto area. The success is especially notable given the lack of content in Canada, as the region's iTunes Store currently goes without the full-length movies and TV shows that form the backbone of Apple's selling tactics in the US.

Paley argued that the advantage of its southern neighbor was unnecessary and pointed to the content many users already have, such as music and video podcasts, as enough for most users.

"A lot of people have content on their Macs and PCs to begin with and you can put other content into iTunes," he said. "Is it as useful as it will be in a month's time? No, but it will be."

Apple Canada sales manager Mary Percat noted that the success may be in part due to the limited number of channels where the Apple TV can sell. The device's shop presence is deliberately limited to those resellers that can properly demonstrate the hardware to stores, she says, and will be expanded mainly when extra content is available through iTunes. Company CEO Steve Jobs said during last year's "Showtime" event that it hoped movies and similar services would be accessible in other countries during 2007.

Paley admitted that it was "early" and that it was hard to determine whether or not the Apple TV would enjoy iPod-level success, but said his experience showed a genuine attraction to the technology and its inherent simplicity, even at its price of $349 Canadian.

"It will absolutely double Apple's market share," he claimed. "It just gets people to think about the architecture of the things they use."

by MacNN Staff




  1. lockhartt

    Joined: Dec 1969


    Think before you speak...

    What kind of statement is that?

    "Is it as useful as it will be in a month's time? No, but it will be."

  1. elroth

    Joined: Dec 1969


    re: what kind?

    "Is it as useful as it will be in a month's time? No, but it will be."

    Seems true to me...

  1. koolkid1976

    Joined: Dec 1969


    re: re: what kind?

    It doesn't make sense. Here are better alternatives:

    Is it as useful as it will be in a month's time? No.


    Is it very useful now? No, but it will be in a month's time.

    To give an analogy of the original sentence. It's a like a dad saying to his kid, "Am I taller than you? Yes, but you are shorter than me."

  1. benhur

    Joined: Dec 1969


    Do they not have Tivo. .

    in Canada?

  1. trevj

    Joined: Dec 1969


    No TIVO

    No Tivo here in Canada, though cable companies do offer DVR services. I've got one and love it, but can't I'm not familiar with what Tivo features, so I can't compare the two services. With regards to AppleTV being "huge" in Canada. I hardly think one store's anecdotal account of strong sales can translate to the product being huge across Canada.

  1. Warrenpeace

    Joined: Dec 1969


    We sorta have TiVo

    TiVo won't ship to Canada and they don't advertise here, but they will accept Canadian customers if you get one off eBay or do some shopping in the USA. I have two and they work great and would love the new model, but Canadian cable providers won't support CableCard, so the Series3 HD model won't work (unless you use over-the-air channels). The PVR's that I've had from cable companies are complete garbage (basic functionality like being able to search for the show, by title, doesn't exist) and since they've not used anything better, no one realizes how bad they are. TiVo is my favorite thing, next to my Mac. Brilliant product and I'm using it on my HDTV even though the analogue cable looks like c***. The two months I had the Rogers HD PVR was so frustrating I gave up HD. It's also frustrating dealing with them. I've sent several emails about expanding their offerings and supporting CableCard, but they're just concerned about their bottom line. Since CableCard doesn't work with their Video On Demand service (which I've never used anyway) they won't even consider supporting it. There's the state of Canadian cable.

    So since Canadians don't have TiVo's to stream their music and photos to their tv and surround system, they must be buying the Apple TV for that. If there was an easy way to install DIVX support I'd get one in a second, but can't be arsed to go through that crazy hack when I have a DIVX playing DVD player already.

  1. GORDYmac

    Joined: Dec 1969


    Canadians have a clue...

    You don't need the iTS to load content to AppleTV.

    Wow. Ignorance all over the Mac web today.

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