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iPhone to test cellular customer loyalty

updated 12:50 pm EDT, Wed April 25, 2007

iPhone to test loyalty

Apple's forthcoming iPhone, which is due to ship in late June, will likely test the loyalty of cellular customers who have thus far shown little brand loyalty between carriers. Apple customers are well known for their fierce loyalty to the company, staunchly defending the company's products and software offerings in nearly every medium. "We did a survey and we found [...] carrier loyalty wasn't a big issue. People aren't that loyal," Miro Kazakoff, director of wireless practice at Compete said. "So [AT&T] is trying to transfer loyalty to the device, not the carrier." AT&T is using Apple's iPhone to create customer loyalty where little already exists, according to Computerworld, which could result in more subscribers who are less likely to leave AT&T for another carrier.




by MacNN Staff

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  1. l008com

    Joined: Dec 1969

    0

    yeah..

    everyone has been fucked over by their cell provider many times, so of course we have no loyalty. I can't WAIT to dump my current provider to get my iPhone.

  1. eldarkus

    Joined: Dec 1969

    0

    loyality

    you get loyality when you provide a good product.. Phone companies dont have loyality because they have S**** service and products!

  1. testudo

    Joined: Dec 1969

    0

    Huh?

    Apple's forthcoming iPhone, which is due to ship in late June, will likely test the loyalty of cellular customers who have thus far shown little brand loyalty between carriers.

    How can you test something which doesn't exist?

    And how is trying to get loyalty on a product going to help AT&T, for if the iPhone becomes truly open, people will leave as quick as they can.

  1. resuna

    Joined: Dec 1969

    0

    Right...

    Yeh, I'm going to be "loyal" to Sprint after I found they deliberately disabled every advanced feature on my phone... including the ones that would have saved their repair guys time and money... in order to make me buy extra services from them.

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