updated 04:45 pm EDT, Wed April 25, 2007
Apple's March numbers
Apple today announced record March quarter profits of $770 million with strong year-over-year unit sales increases in the Americas (22%), Europe (37%) and its retail segments (80%). Apple's "Other Segments" -- which includes Asia Pacific and FileMaker -- also increased by 89 percent and brought in 32 percent more revenue compared with the year-ago quarter. While desktop units sales only saw a 2 percent increase from the year-ago quarter, unit sales of Mac portables surged 79 percent and unit sales of the iPod surged 24 percent to more than 10.5 million. Overall, Mac sales increased 24 percent from the same period a year ago, while revenue from Macs surged by 44 percent, indicating a higher average selling price for Macs over 2006. iPod sales revenue decreased only slightly by 1 percent, despite the addition to the lower-cost iPod shuffle to the iPod product mix. Apple said that its year-over year Music Related products and Services surged by 35 percent (includes Apple-branded and third-party iPod accessories as well as iPod services) and sales of its Peripherals and Other hardware surged by 17 percent.