http://www.macnn.com/articles/07/04/18/iplayer.coming.to.macs/
BBC to re-engineer iPlayer for Mac support
updated 05:15 pm EDT, Wed April 18, 2007
iPlayer coming to Macs
The BBC today announced that it will re-engineer its iPlayer service to work with Mac systems, and said the service will eventually come to digital terrestrial TV (DTT) as well as set-top boxes. The BBC's Future Media chief Ashley Highfield made the announcement at an industry conference in Cannes, according to that firm. "Our audience increasingly want and expect to dictate how, when and where they get our services," Highfield told the conference. The director of Future Media and Technology also said the BBC is starting to deliver content in a "hybrid environment" where digital TV, radio, the Web, and set-top boxes as well as personal video recorders are combining to offer interactive services.
Fresh-Faced Recruit
Joined: Sep 2001
sounds like...
someone read the sliverlight and/or adobe media player press releases.