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Apple to kick off WWDC with 3-hour keynote

updated 12:15 pm EDT, Tue April 17, 2007

WWDC, 3-hour keynote

Apple is set to kick off its 2007 World Wide Developers Conference (WWDC) with a whopping 3-hour keynote speech, and has added 'coding headstarts' as well as hotel rates to its website. The Cupertino-based company historically uses its WWDC keynote speech to offer in-depth previews of its operating system, elaborate on its overall strategic position, and introduces new hardware or software. The keynote is scheduled to begin at 9:00 a.m. on June 11th, and despite Apple's decision to push back the launch of Mac OS X 10.5 Leopard until October, the company has promised to offer WWDC attendees preview versions of the new operating system. Apple previously noted that it was developing several secret features for Leopard, but refused to disclose those features to prevent competitors from copying the new ideas.

Apple's 'coding headstarts' each include an introductory video, lesson guide, and sample code in an Xcode project to provide developers with step-by-step guidance on how to create new features in applications using the development languages, APIs, and frameworks of Mac OS X Leopard.

Early registration for WWDC 2007 ends April 27th, with tickets priced at $1,300 until that date.

by MacNN Staff




  1. corsair

    Joined: Dec 1969


    Look out Castro!

    Three hour speech! That's seriously approaching Communist Dictator duration. I guess we'll find out what all those "top secret" Leopard features were, and how evil the Western capitalist pigdogs are. Well, maybe not quite that last part.

  1. vasic

    Joined: Dec 1969


    Preventing 'competitors'

    It always gives me a chuckle when MacNN (or any other media for that matter) mentions 'competitors' in the context of secret, undisclosed features in the upcoming Leopard. Wouldn't it make more sense to say Microsoft, instead of using this oblique euphemism?

  1. Smurfman

    Joined: Dec 1969



    Vasic wrote: "It always gives me a chuckle when MacNN (or any other media for that matter) mentions 'competitors' in the context of secret, undisclosed features in the upcoming Leopard. Wouldn't it make more sense to say Microsoft, instead of using this oblique euphemism?"

    I was thinking this too but then it dawned on me... What if Apple has more in store with OS X that they would be concerned not only of Microsoft copying their technology, but Cell phone and media device creators??

    The features being kept secret may be revealed around the iPhone introduction simply because it has something to do with the iPhone itself OR the technology behind the iPhone.

  1. Flying Meat

    Joined: Dec 1969



    While Microsoft might be the most egregious in this context, a couple of the Linux distros sported nearly identically styled desktop pics and gel-like buttons a couple of years ago.

    But yeah, what smurfman said.

  1. debohun

    Joined: Dec 1969


    A three hour time block

    Why? Put 2+2 together and you'll get 4, unless of course, the answer is obviously bigger.

  1. Guest

    Joined: Dec 1969


    One-and-a-half Hours

    According to the site, the keynote is from 10-11:30. It spans the 9-10:30, and 10:30-12 blocks, but itself is only 90 minutes long.

  1. zl9600

    Joined: Dec 1969


    you'll see why

    2007 will be just like 1984. No slouching. Sit up straight. Nod in appreciation at your benevolent dictator. Don't ask about delays. Don't wonder how they said for months iPhone was coming in June but shipping in.... (insert latest 'life's little tradoffs' quote from PR dept here)

    Sheesh I sound like Testudo.

  1. Mr. Fartleberry

    Joined: Dec 1969


    I guess i'll have to wait

    So we're already playing the wait until end of June game. AKA the no school or Christmas Quarter so we'll need some new hardware for the summer. I bet they turn over an hour so the MS MBU can waste everyone's time hawking Office 2007.

  1. chadpengar

    Joined: Dec 1969


    bad headline

    Uh, the link given to the WWDC website at Apple shows a standard 1.5 hour Keynote. "guest" is correct! MacNN screws up again!

  1. mymacluvsme

    Joined: Dec 1969


    re: bad headline

    No, it's not that MacNN screwed up. Originally the page did indicate 3 hours from 9-12; other rumor sites had already commented on that. Apple has fixed the typo, but MacNN was just slow to report.

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