Newtek debuts Rendition for Photoshop CS3

NewTek today announced LightWave Rendition for Adobe® Photoshop, a new tool that provides photorealistic 3D render output for Adobe's Photoshop CS3 Extended. Leveraging the same technology as used in the feature film 300, NewTek's new tool will use the same render engine native to LightWave 3D to creative artists the ability to render models imported through Photoshop CS3 and deliver the richness of detail, textures and lighting attributes found in the original 3D object format. LightWave Rendition for Adobe Photoshop will be available for beta test participation beginning in May 2007. An early beta sign-up request form is available online.

"We're very excited to support Adobe’s effort to bring 3D into the traditional 2D work environment," said Jay Roth, president, NewTek 3D division. "We're keenly aware of how prevalent 3D has become in all aspects of creative production from film to visualization to print graphics and we know how important these tools will become to Photoshop users as they explore the power that realistic 3D imagery brings to their final product."

LightWave Rendition for Adobe Photoshop will ship with its own 3D model art library and works with models from other sources, such as Google SketchUp's 3D Warehouse or any of these readily available common 3D interchange formats: 3DS, OBJ, U3D, KMZ, and COLLADA. LightWave Rendition allows each format to be fully rendered in high-resolution with all of their properties.

"As a fine artist and designer Photoshop is my core software application, the fact that Adobe is bringing 3D capabilities to the suite is unbelievably exciting," said Stephen Burns, author of Advanced Photoshop CS3 Trickery & FX. "I have been integrating 3D graphics into my 2D designs for years and I know the effect a powerful, photo-real 3D render engine like LightWave Rendition for Adobe Photoshop has on the final result: it makes all the difference in the world."

The retail price for Rendition for Adobe Photoshop is $150. Upon initial release it will be available by electronic download directly from NewTek in North America.

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