Adobe showcases Adobe Media Player at NAB

Adobe today announced the Adobe Media Player, a new desktop application that expands the company's internet video solutions. Leveraging Adobe’s Flash architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. A preview of the new player will be shown during NAB tradeshow in Las Vegas. Offered as a lightweight download, Adobe Media Player enables higher quality Flash format playback, the ability to download and view videos offline, full screen playback, one-click viewer ratings, and a powerful Favorites feature that automatically downloads new episodes of favorite TV shows or video podcasts. The cross-platform player is based on open standards, including RSS and SMIL.

For content publishers, Adobe Media Player enables better ways to deliver, monetize, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. The Adobe Media Player enables a wider selection of monetization and branding options including viewer-centric dynamic advertising and the ability to customize the look and feel of the player on-the-fly to match the brand or theme of the currently playing content.

Advanced Analytics and Content Protection

Adobe's new technology provides content publishers a standardized toolbox to deploy a variety of innovative new advertising formats, and to compile permission-based analytics data, both online and offline, to better understand their audiences. Adobe says that Media Player will offer content publishers a range of protection options, including streaming encryption, content integrity protection and identity-based protection.

Adobe Media Player is developed using Apollo, the code name of Adobe’s recently announced application runtime that empowers content publishers and Web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. An alpha version of the technology was released in March.

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