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Apple posts new Get a Mac ad: "Stuffed"

updated 04:35 pm EDT, Sat April 14, 2007

New Get a Mac ad: "Stuffed

Just days after tech guru Walt Mossberg described his frustrations with "craplets" on Windows-based PCs, Apple has posted yet another television ad in its "Get A Mac" campaign: "Stuffed" highlights the "plethora of teaser software and advertisements" found on Windows-based PCs versus the fully-featured iLife suite bundled with Macs. Mossberg's column, published last week, pointed out the dismal user experience due to the overwhelming amount of advertising and trial software installed on modern Windows PCs: "I'm talking about two main problems. One is the plethora of teaser software and advertisements for products that must be cleared and uninstalled to make way for your own stuff. The second is the confusing welter of security programs you have to master and update, even on a virgin machine," the columnist wrote in his column. "Stuffed" follows the release of "Flashback" and "Computer Cart" earlier this week.

by MacNN Staff





  1. nhmlco

    Joined: Dec 1969


    Glass Houses

    Since I just paid $30 to "upgrade" to QuickTime Pro, this ad reminds me of the proverb about people who live in glass houses.

    I also seem to recall a Microsoft Office preview installed...

  1. blahblahbloo

    Joined: Dec 1969


    Office vs. typical PC

    Sure, there's QuickTime instead of QuickTime Pro, an Office trial, and maybe even a trial version of iWork included with Macs. That still doesn't compare to the mountains of c*** that you find on a typical PC, and what little trial software you do find on a Mac isn't enough to cause the sorts of issues being referred to here.

    Although, in the Windows world, you can get around this by building your own machine.

  1. darcybaston

    Joined: Dec 1969


    no registry

    And the trial apps on Macs aren't anchored in through a central configuration database that needs to be loaded in its entirety at all times just for the OS to run. Drag a Mac app that you've never used to the trash, and it's gone, minus maybe a 20k xml text preference file.

    A Mac with 5 million apps will not run differently than one with 10, unless they all came with extra fonts/contextual items etc. (and assuming it leaves disk space for virtual memory) Fonts and VM are an issue on Windows machines too, but 5 million apps creates a registry with 5 million new entries, times a multiplier for the different sections of the registry that multiple bits get into.

  1. willybNL

    Joined: Dec 1969



    He, where can I buy that mac!!!

    My mac comes full with trail software:

    - Quicktime (can't even go fullscreen!) - Office Trail - Omni stuff trail - iWork trail - .Mac (i have to buy that bluh!?)

    (p.s. Great ad from ad perspective... it's just the content that is questionable)

  1. benj

    Joined: Dec 1969


    Last Gasp

    Would that an Apple computer include this software:

    yeesh... funny ad...

  1. ppayne

    Joined: Dec 1969



    But then there's the fun "your Windows machine will become unstable if you delete the trialware" fun. My mother killed her PC and had to restore the c*** to get it to work again.

  1. ERG

    Joined: Dec 1969


    re: willybnl

    If you can't event disguise a "trail" from a "trial", you should be probably a french.. So no comments are required..

    Good luck with the spare tires in your next brand new car...

  1. ronjamin

    Joined: Dec 1969


    RE; No Registry

    Yea, I agree about the Winblows software. It seems to hook itself deep into the system, whereas all I have to do to rid myself of the Mac Trial software is drag it to the trash.

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