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Apple retail: redesigns; third SF store

updated 02:40 pm EDT, Thu April 12, 2007

Apple retail update

Apple's retail store in Orlando, Florida dubbed 'Millenia' is closed through April 20th in preparation for its brand new opening, which will take place on April 21st at 10:00 a.m.... Apple's Concierge Genius Bar reservation system is now allowing guests to schedule appointments for the current day as well as the next two days; Previously only paid ProCare customers could book future-day appointments.... Apple is rumored to be drawing potential retail concepts with design consultancy Fitch, exploring potential ways to develop ideas and concepts for Apple's store format.... San Francisco's third future Apple Store is working its way through the permit process, according to ifoASppleStore; City permit records show that Apple will spend more than $3.4 million to acquire the building at 2125 Chestnut Street, and will renovate the interior to install a distinctive Apple Store that could open before 2008.

by MacNN Staff





  1. mactalent

    Joined: Dec 1969


    Well that sucks

    I paid $99 for Procare just so I could sign up for the Genius Bar the same day.

  1. CaptainHaddock

    Joined: Dec 1969



    Are you sure the store isn't dubbed "Millennia" instead? Because that's actually a word.

  1. Guest

    Joined: Dec 1969



    Why did you pay for ProCare? You could always sign up for the Genius Bar the same day.

    And this change has been around for weeks, if not a couple of months. ProCare members can still make reservations 14 days out. Other customers can do so 48 hours out.

  1. bkendig

    Joined: Dec 1969



    The store in question is actually in the "Millenia Mall", and yes, it is (mis)spelled "Millenia". The reason is that the mall developer wanted to trademark the name, and "Millennia" is a common English word which can't be trademarked.

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