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Apple quietly airs new Apple TV ad

updated 06:50 pm EDT, Mon April 9, 2007

New Apple TV ad airs


Apple today quietly aired a new TV commercial that introduces its Apple TV set top box device. The ad, which features actor 'Jack Black' in the motion picture 'School of Rock,' shows the film playing first on a computer, then on an iPod, and finally on the TV in the living room. The narrator of the ad says a series of simple phrases to accent the visual images, as viewers are led from room to room in the home: "It's on your computer. It's your iPod. Now, it's on your TV." One user managed to capture the advertisement this morning while watching CNBC, and Apple has yet to post the new ad on its website officially.


by MacNN Staff

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  1. bfalchuk

    Fresh-Faced Recruit

    Joined: Jul 2003

    0
    04/09, 07:08pm | report spam | Reply |

    a let down

    a bit of a let down. I think they should have shown the guy hitting the menu button to go back to the interface, since so many people seem to fall in love with the interface's look and feel.

  1. Drupa

    Fresh-Faced Recruit

    Joined: Jul 2005

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    04/09, 08:33pm | report spam | Reply |

    Advertising is a Mistake!

    The AppleTV is going to seriously erode the Apple mystique. The video output is awful. I'm kind of bothered that Apple is showing this mess to folks. I really believe this is going to harm Apple's "cutting-edge" image.

  1. misha1035

    Fresh-Faced Recruit

    Joined: Apr 2007

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    04/09, 09:00pm | report spam | Reply |

    AppleTV

    AppleTV delivers excellent picture quality! Apple has another hit on their hands!

  1. namannik

    Senior User

    Joined: Nov 1999

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    04/09, 09:20pm | report spam | Reply |

    HD?

    Steve said that 2005 would be the year of HD. What happened?

  1. OS11

    Fresh-Faced Recruit

    Joined: Apr 2007

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    04/09, 10:55pm | report spam | Reply |

    No Drupa - Wrong

    No Drupa, you don't understand how the AppleTV operates. The "device" can output very high levels of video quality, but if you don't put good quality in, you don't get good quality out.

    It has NOTHING to do with the AppleTV, ONLY the CONTENT you are commenting about, please learn how things work before you make uneducated assumptions. Thanks.

  1. coldfusion1970

    Fresh-Faced Recruit

    Joined: Nov 2004

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    04/10, 04:17am | report spam | Reply |

    Quiet

    How do you quietly air a TV ad?

    Did Apple turn the volume down while it was playing?

  1. sammaffei

    Fresh-Faced Recruit

    Joined: Sep 2004

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    04/10, 07:46am | report spam | Reply |

    Ok, the content

    "It has NOTHING to do with the AppleTV, ONLY the CONTENT you are commenting about"

    OK, well, where is that juicy 720p content that Steve was talking about? Can I get "School of Rock" in 720p?

  1. Monstermind

    Junior Member

    Joined: May 2000

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    04/10, 09:20am | report spam | Reply |

    Cold

    Yeah, why bother spending all that bread to "quietly" run a commercial? Isn't the whole point to be seen?

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

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    04/10, 10:11am | report spam | Reply |

    Oh, please, folks!

    Some people here tend to really nit-pick. Obviously, when they say 'quietly', they mean without announcing them at MacWorld or similar event. Not every Apple commercial is the 1984 Mac commercial. Sometimes, they are just like the sea of others out there (much like those for Vagisil, or Mylanta, or 2007 Civic...) in that they don't get special treatment.

    As for the captured video, I was expecting CAPTURED video, not a TV screen shot with a camcorder. In fact, it actually seems to be a computer screen, which means that he could have easily captured (really captured) this video to his hard disk instead of getting the camcorder and videotaping his screen.

    As for School of Rock, it's available in HD, but only on Blu-ray.

    Give Steve a few months, perhaps a year, for this device to arrive in people's homes and he'll begin selling 720p content.

    Besides, some surveys indicate that only one in 8 owners of HDTV even know they need HD signal (cable or antenna) in order to see HD picture - in other words, 7 out of 8 are watching stretched-out SD (analog) TV on their brand new HDTV sets!! You have to give it to the manufacturers' marketing... They sold the people on the idea of much better picture and these people don't even know they aren't seeing this great picture quality!

  1. frisby

    Fresh-Faced Recruit

    Joined: Oct 2006

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    04/10, 11:17am | report spam | Reply |

    Steve is what

    I dunno if steve is going to come to me and sell HD content. Maybe apple will sell me content trough itunes ;)

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