Apple quietly airs new Apple TV ad

a bit of a let down. I think they should have shown the guy hitting the menu button to go back to the interface, since so many people seem to fall in love with the interface's look and feel.

The AppleTV is going to seriously erode the Apple mystique. The video output is awful. I'm kind of bothered that Apple is showing this mess to folks. I really believe this is going to harm Apple's "cutting-edge" image.

AppleTV delivers excellent picture quality! Apple has another hit on their hands!

Steve said that 2005 would be the year of HD. What happened?

No Drupa, you don't understand how the AppleTV operates. The "device" can output very high levels of video quality, but if you don't put good quality in, you don't get good quality out.

It has NOTHING to do with the AppleTV, ONLY the CONTENT you are commenting about, please learn how things work before you make uneducated assumptions. Thanks.

How do you quietly air a TV ad?

Did Apple turn the volume down while it was playing?

"It has NOTHING to do with the AppleTV, ONLY the CONTENT you are commenting about"

OK, well, where is that juicy 720p content that Steve was talking about? Can I get "School of Rock" in 720p?

Yeah, why bother spending all that bread to "quietly" run a commercial? Isn't the whole point to be seen?

Some people here tend to really nit-pick. Obviously, when they say 'quietly', they mean without announcing them at MacWorld or similar event. Not every Apple commercial is the 1984 Mac commercial. Sometimes, they are just like the sea of others out there (much like those for Vagisil, or Mylanta, or 2007 Civic...) in that they don't get special treatment.

As for the captured video, I was expecting CAPTURED video, not a TV screen shot with a camcorder. In fact, it actually seems to be a computer screen, which means that he could have easily captured (really captured) this video to his hard disk instead of getting the camcorder and videotaping his screen.

As for School of Rock, it's available in HD, but only on Blu-ray.

Give Steve a few months, perhaps a year, for this device to arrive in people's homes and he'll begin selling 720p content.

Besides, some surveys indicate that only one in 8 owners of HDTV even know they need HD signal (cable or antenna) in order to see HD picture - in other words, 7 out of 8 are watching stretched-out SD (analog) TV on their brand new HDTV sets!! You have to give it to the manufacturers' marketing... They sold the people on the idea of much better picture and these people don't even know they aren't seeing this great picture quality!

I dunno if steve is going to come to me and sell HD content. Maybe apple will sell me content trough itunes ;)