updated 12:40 pm EDT, Mon April 9, 2007
Blu-Ray and HD DVD Sales
Sales of next-generation movies are still extremely low despite almost a year on the market, according to figures (ZIP file) from Nielsen VideoScan. While the Blu-Ray edition of Casino Royale has sold well at over 28,000 copies sold in its first week, many titles have sold less than this in ten months, such as The Fifth Element. Some movies have even sold fewer than 200 copies since they first appeared on the market, the study showed. Most of the top ten all-time and weekly titles as of March 18th were Blu-Ray titles.
The numbers don't include sales from Wal-Mart and similar general chains but point to either standard as clearly outnumbered by standard DVDs, which are more established and have substantially lower prices. [via High Def Digest]