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Apple edges Sony for 100m record

updated 08:15 pm EDT, Mon April 9, 2007

Apple holds 100m record

Apple, Sony, and Nintendo are the only companies to sell 100 million in sales of a single product family. Sony did it in the 1980s and 1990s with the walkman cassette player, but it took the electronics giant more than 13 years (but it sold over 350 million units)--making it the most popular electronic device in history; the company reached the 100 million milestone again with its PlayStation 2 game console--this time in five years and eight months and Nintendo's GameBoy system reached the same milestone in 13 yrs, but it appears that Apple holds the record--although the classification includes all of the iPod family. According to Forbes, Apple reached 100 million iPods in five-and-a-half years, making the iPod the fastest selling music player in history--an achievement that is likely to stand in the record books for the foreseeable future. [updated]

The report indicates that no other device will likely get close, as Sony PlayStation 3 doesn't appear to have the ubiquitous appeal that its predecessor had in market crowded by Nintendo's Wii and Microsoft's own Xbox; the Motorola RAZR, which has shipped nearly 60 million units, appears to have already hit its sales peak, according to the report.

"By the end of March 2007, Sony had sold between 4.5 million and 6 million of its new PlayStation 3's worldwide. The company would have to sell 1.4 million units a month for the next 64 months to beat the record. And right now Sony is selling only about 150,000 units a month.

The report notes that Research in Motion has only 7 million subscribers (though it is unclear whether this number represents handsets or service subscribers) and Microsoft only expects to sell 1 million Zune players by the end of June 2007.

by MacNN Staff




  1. namannik

    Joined: Dec 1969


    A single product

    "Apple and Sony are the only companies to sell 100 million units of a single product."

    The iPod has been gone through several significant revsions. I'm sure the same was true for the Walmkan. And the PowerBook. And the Vaio. And the Ford Mustang. How can every revision of the iPod be considered to be "one product."

  1. danviento

    Joined: Dec 1969


    And just how

    overly optomistic do you think that 1mil Zune mark is?

  1. LtCarter47

    Joined: Dec 1969


    Re: A single product

    I was thinking the same thing, this is a ridiculous statistic. I bet a lot of paper companies routinely sell 100 million reams of paper.

  1. coldfusion1970

    Joined: Dec 1969


    Well done

    Great work Apple. Now the second one hundred million will be even harder.

  1. Guest

    Joined: Dec 1969


    Not "Product"

    but "product family" namannik.

  1. ValkRaider

    Joined: Dec 1969


    yeah, kinda strange

    Coke has sold more than 100 million cokes. And I bet Hersheys has sold more than 100 million chocolate bars.

    The "classification" seems very arbitrary.

    I mean the Game Boy has like 6 versions as well. How can the iPod shuffle be counted the same as the 80GB iPod video? h***, Apple could make notepads and call them iPod pads - charge 10 cents each, and sell a billion just for the statistic.

    But I guess sodas, candy bars, and reams of paper don't cost over $50 each (unless they are really good sodas, candy, or paper!!!)

  1. piot

    Joined: Dec 1969



    Apple only needs a tiny increase in sales.... and they should reach 200 mill before Christmas 2008.

  1. UberFu

    Joined: Dec 1969



    "product family" is accurate_

    The Walkman by Sony went thru countless versions and flavors_ I remember at one point they had a Standard - Executive and Sport version of the Walkman out at the same time_

    Nintendo also has gone thru at least 10 or 11 noticeable changes in the Gameboy lineup_

    If you want to contrast all of this the Sony Playstation 2 only went thru 2 phyiscal versions [not including internal tweaks and changes thru the years]

    I bet Apple will hit the 350Mil mark at some point_

  1. Terrin

    Joined: Dec 1969


    Yes, but

    Yes, but if you guys read the original article you will find that the report is talking about companies that make consumer electronics devices. Accordingly, Coke, and Ford, and the paper company do not qualify.

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