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Apple ranks last in Greenpeace report

updated 10:15 am EDT, Tue April 3, 2007

Greenpeace ranks Apple

Environmental group Greenpeace International placed Apple last out of 14 companies in its list of major electronics manufacturers for environmental friendliness, reinforcing the organization's stance that Apple continues to use toxic chemicals in its manufacturing processes and that the Cupertino-based company has plenty of room to reform its recycling program for old or broken products. Apple has not stopped using several types of harmful chemicals in its manufacturing, according to Greenpeace spokeswoman Iza Kruszewska, and unlike many other companies has yet to set a timetable for phasing those chemicals out. Apple, however, rejects Greenpeace's ranking system, and said that its products are among the "greenest" on the market, according to the Associated Press.

"We disagree with Greenpeace's rating and the criteria they chose," said Apple spokeswoman Sheryl Seitz. "Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs (brominated flame retardants)."

Greenpeace issued Apple an extra-negative rating, however, for its lack of headway in abandoning the use of BFRs. Kruszewska admitted that the choices of manufacturers and judging criteria are subjective, but said that Greenpeace tries to be "fair and transparent" in offering advanced warning to companies.

The organization elected to "green" Apple's flagship Fifth Avenue New York store in mid-December of last year, following an update of Greenpeace's 'Guide to Greener Electronics' which ranked Apple the worst technology company with regard to environmental issues.

Greenpeace activists were ejected from the Mac Expo in London last year, where the group set up a 'Green my Apple' stall to hand out flyers and organic green Apples to event participants. Event organizers said they received complaints from unnamed sources, and that Greenpeace activists gathered outside the show entrance to hand out flyers depicting Apple as one of the worst computer manufacturers for including harmful materials in its product to attendees entering the event.




by MacNN Staff

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Comments

  1. bsnoel

    Joined: Dec 1969

    0

    Who Cares?

    I for one could care less about what Greenpeace says about anything. Their trademarked behavior relegates them to being taken anything but seriously.

  1. mymacluvsme

    Joined: Dec 1969

    0

    aaaaaaahhhhhhhh!

    not this !**&** again.

  1. torifile

    Joined: Dec 1969

    0

    Some investors

    While some of you may not care what Greenpeace has to say, many socially-conscious investment firms consider what they say in their portfolio decisions. This type of report can hurt AAPL and it should be something they consider.

  1. cebritt

    Joined: Dec 1969

    0

    Publicity Stunt

    Greenpeace is picking on Apple for the same reason everyone else does, publicity. Would anyone care if they said Acer or Lenovo were the worst or even Dell? There isn't a dellcentral.com or dellnn.com for the same reasons there are no Ford Taurus owners clubs...

  1. garmonbosia

    Joined: Dec 1969

    0

    I can't wait...

    until Dan at roughlydrafted.com puts the smackdown on these Bozos yet again.

    But it won't matter because GP operates outside the usual bounds of propriety to enhance their fund raising operation.

    As an envirnmentalist myself, I cringe whenever GP comes out with a new press release because the credibility of the whole movement suffers.

  1. debohun

    Joined: Dec 1969

    0

    Enough Already

    I'm beginning to wonder if MacNN isn't very sharp. You keep reporting this drivel, even though other independent sources show it to be empty propaganda. Base on responses to the various articles you've published, your own readers' have no respect for this Greenpeace campaign. Surely you must realize that continuing to beat this dead horse will eventually reflect back on MacNN.

    Is MacNN the secret technical arm of Greenpeace?

  1. doemel

    Joined: Dec 1969

    0

    Re: i can't wait

    oh come on, as much as i disagree with large parts of their campaign style which was more suited in the 70s and 80s i still think greenpeace is picking up an issue that nobody else dares or cares to even talk about. while the issue is way bigger than just apple, or computers for that matter (think about all the consumer electronics manufactured mostly in the far east nowadays) it is greenpeace's style to pick some scape goat to make a point. to deny that there is a problem isn't getting us anywhere. apple could lead the way in a slow change throughout the whole industry unless steve jobs forgot how to "think different".

  1. Guest

    Joined: Dec 1969

    0

    What BS

    Please see:

    http://www.apple.com/environment/recycling/

  1. horvatic

    Joined: Dec 1969

    0

    Who cares

    Who cares! Greenpeace is anti-Apple everyone knows this by now so of course no matter how good Apple is they will list them last.

  1. dscottbuch

    Joined: Dec 1969

    0

    Ends justify the means???

    Doemel,

    Its this 'ends justifies the means' approach that is killing Greenpeace. If they can't get their point across without lying about the fact the can you really value their point? Do you really know there is a problem or do just rely on organizations like Greempeace? If you do then you relying on liars. Should you??? Can you really tell which of their statements are lies of convenience and which are truth? Try reading 'State of Fear' of an interesting, and reasonably balanced (albeit fictional) take on this.

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