updated 10:20 am EDT, Mon April 2, 2007
Apple's 1984 spoof redux
The political anti-Hilary Clinton spoof based on Apple's legendary 1984 television ad may be violating copyright laws and could face a lawsuit from the copyright holders of George Orwell's classic novel '1984'. Rosenblum Productions, which acquired the rights to the Orwellian imagery, said that it is "monitoring the situation," but was unclear whether it was focusing on the creator of the video, YouTube, or both parties. The company, however, said that it has defended its rights successfully at least twice before, including a cease and desist to Apple over the original SuperBowl ad more than 20 years ago. "When the Apple 'Big Brother' television commercial was aired during the 1984 Super Bowl telecast, we immediately objected to this unauthorized commercial use of the novel, and sent a 'cease-and-desist' letter both to Apple and to its ad agency," said Gina Rosenblum, president of Rosenblum Productions. "The commercial never aired on television again."