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BBC Motion Gallery adopts QuickTime 7

updated 01:05 pm EDT, Tue March 27, 2007

BBC Motion Gallery, QT

The BBC Motion Gallery has announced the adoption of QuickTime 7 on its website, enabling customers to purchase archive clips in Apple's native format. The BBC Motion gallery offers media professionals access to more than 500,000 hours of video footage covering a wide variety of content from natural history and sports to art and music. BBC Motion Gallery preview clips now take advantage of the efficient H.264 video codec in QuickTime 7, delivering high quality video at low data rates for clearer video in smaller files. BBC Motion Gallery previews in QuickTime 7 will also contain a rich body of metadata, searchable via Spotlight in Mac OS X 10.4 or later. "Apple continues to develop industry leading tools to service digital video professionals and QuickTime 7 is no exception. BBC Motion Gallery is tapping into the strengths of this video format to offer premiere quality online preview clips with more robust search capabilities than ever before," said Simon Gibbs, managing director of BBC Motion Gallery.




by MacNN Staff

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