updated 06:15 pm EDT, Mon March 26, 2007
iTunes album credit
Apple, in conjunction with several music labels, is planning to offer iTunes users credit for songs already purchased when they choose to buy an associated album within a certain time frame, according to the New York Times. Apple's current policy essentially makes customers pay twice for songs purchased individually and then as part of an entire album. The move is likely part of a larger strategy to salvage diminishing sales of entire albums, which is a direct result of consumers' ability to purchase only those individual tracks of interest, rather than an entire album to obtain the one or two songs they frequently want. "I think the album is going to die," said Radar Research managing partner Aram Sinnreich. "Consumers are listening to playlists," he said, referring to mixes of individual tracks. "Consumers who have had iPods since they were in the single digits are going to increasingly gravitate toward artists who embrace that."