apple news/media reports

03/26/2007, 2:20pm, EDT

Monday, March 26th

Apple removes FCP crossgrade ahead of NAB

Apple has quietly removed the Universal crossgrade for its Final Cut Pro Studio software from its website. The move comes ahead of the NAB electronic media show in Las Vegas, Nevada, where some industry watchers expect Apple to release an update to its Final Cut Pro software. The crossgrade had been available for 12 months prior to its removal, and "expired" last week, according to one Apple representative. Another source also reports that Apple will likely introduce both Mac OS X Leopard and an eight-core Mac Pro -- Apple's top-end professional desktop system -- to accompany a Final Cut Pro upgrade at the event. Apple has already sent email invites to video production professionals to attend a special event at NAB in The Venetian Hotel and Casino; Apple has in the past consistently unveiled new products or services at such scheduled events.


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chadpengar
expired
0
03/26, 4:47pm, EDT
The crossgrade / upgrade form I printed out LAST FALL clearly had a mid March expiration date on it, so this is not a "quiet" change of things. This has been planned by Apple since the beginning. Whether it was planned a year ago to coincide with NAB and other plans I won't speculate on, as I don't have more info. But it is not a sudden change.
Fresh-Faced Recruit
Joined Oct 2001
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Feathers
generous year!
0
03/26, 7:09pm, EDT
I availed of the cross/upgrade option late last year and still think it was quite a generous (and rare) concession on the part of Apple and certainly nothing secret about it, I got numerous e-mails from them making me aware of the offer.
Forum Regular
Joined Oct 1999
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Guest
Expired first in December
0
03/28, 11:01am, EDT
It was actually set to expire in December (20th?), but was then extended 3 months .

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