03/23/2007, 10:25am, EDT
Friday, March 23rd
70+ groups urge Gore to make Apple green
"Vice President Gore, as a Board Member of Apple and owner of over $5 million in stock options, has the power to persuade the company to adopt stronger environmental policies. It would be shocking if Gore opposes any proposals calling for stronger environmental policies," Said Rick Hind, Legislative Director of the Greenpeace USA Toxics campaign.
Greenpeace activists have repeatedly urged Apple to "go green" by abandoning the use of toxic chemicals in its manufacturing processes and adopting a stronger e-waste "take-back" recycling program at numerous events and demonstrations, including handing out organic green Apples at the MacExpo in London and "greening" the 5th Ave. New York store. Apple scored low in a Greenpeace environmental report card in late August, and placed last in a Greenpeace report titled "Guide to Greener Electronics" prior to this latest Apple board movement.
"All we are asking Apple to do is apply their technological leadership to the environment. Apple should be the first company to put products on the market that are free of toxic substances such as PVC and BFRs and implement a global take-back program that accepts e-waste from all points-of-sale," Hind said. "As Mr. Gore would say, Apple merely lacks the political will to do the right thing."
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They are doing it quietly, without fanfare, which is apparently what Greenpeace wants. They want Apple to "publicly make a commitment to being 'green.' "
Actions speak louder than words.
But if Apple was so horrible, I'm sure Al wouldn't be on its BOD. And the facts show that this is so.
Although Apple isn't the greenest PC manufacturer, it's not as bad as many others in its material usage - even Dell and HP (which Greenpeace gives high ratings). The EPAs ratings of major computer manufacturer's supports this - see for yourself.
Greenpeace's complaints about materials in Apple's computers don't seemed to be backed up by any hard data. Look for yourself and see on their Green Apple site. Then look at the EPA numbers.
Just because they say something doesn't mean it's true.
Yeah, I blogged this previously: http://mackenchi.blogspot.com/2007/01/greenpeaces-gripes-all-wet-maybe.html
http://abclocal.go.com/ktrk/story?section=nation_world&id=5072659
I do have an issue with 70+ groups urging a single individual to change the minds of the board though. He is a member of the board, but really, How much power do they think he has over that board?
That's right, building construction and operation is half again as bad as autos in terms of energy consumption, not to mention waste products. A better goal for them would be to convince people to change their lifestyle and the the US power grid system. Saving the seals and looking at hybrids is all well and good, but the impact isn't all that beneficial.
Luckily, the US has taken this issue on with groups like the US Green Building Council. http://www.usgbc.org/ It's a lot harder to convince people to change their lifestyles than to donate money, much less agree that it needs to be done. Basic things like changing your energy consumption at home can help, or you can even take it so far as metropolitain layout. The whole lifestyle of living 30 minutes+ away from your place of work and driving it almost every day is another big polluter.
We can blame the auto industry all we want, but what is really needs to change is our whole system of living. The technology is emerging to make it better. Whether we adopt has yet to be seen.
Gore is one of this country's most effective leaders on environmental issues, and has demonstrated how environmentally-conscious solutions to many of today's most urgent issues can be both lucrative and practical. It's no surprise that Greenpeace, et al, want to latch onto his overdue popularity to serve their own purposes. I respect their request -- that Apple become a greener company -- but I wish they would focus on the many worse offenders.