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70+ groups urge Gore to make Apple green

updated 10:25 am EDT, Fri March 23, 2007

Groups seek green Apple

Greenpeace and more than 70 other groups are urging Vice President Gore to use his influence on the Board of Apple to convince the Cupertino-based company to be a "green leader" in the electronics industry. Apple's Board of Directors, of which Gore is a member, is due to send out a statement recommending that stockholders vote against two proposals that would strengthen the iPod maker's environmental policies, according to Greenpeace. Draft board documents say that their board "unanimously" opposes both proposals, but Greenpeace and 73 other groups called on Gore to enlist his leadership in persuading Apple to instead support the proposals by making Apple an industry leader in making greener products.

"Vice President Gore, as a Board Member of Apple and owner of over $5 million in stock options, has the power to persuade the company to adopt stronger environmental policies. It would be shocking if Gore opposes any proposals calling for stronger environmental policies," Said Rick Hind, Legislative Director of the Greenpeace USA Toxics campaign.

Greenpeace activists have repeatedly urged Apple to "go green" by abandoning the use of toxic chemicals in its manufacturing processes and adopting a stronger e-waste "take-back" recycling program at numerous events and demonstrations, including handing out organic green Apples at the MacExpo in London and "greening" the 5th Ave. New York store. Apple scored low in a Greenpeace environmental report card in late August, and placed last in a Greenpeace report titled "Guide to Greener Electronics" prior to this latest Apple board movement.

"All we are asking Apple to do is apply their technological leadership to the environment. Apple should be the first company to put products on the market that are free of toxic substances such as PVC and BFRs and implement a global take-back program that accepts e-waste from all points-of-sale," Hind said. "As Mr. Gore would say, Apple merely lacks the political will to do the right thing."

by MacNN Staff




  1. appleisgreat

    Joined: Dec 1969


    Just what we need....

    Is for Algore to infect Apple with his outlandish and idiotic ideas on environmental policy.

  1. Person Man

    Joined: Dec 1969


    Apple is doing...

    ...the right thing.

    They are doing it quietly, without fanfare, which is apparently what Greenpeace wants. They want Apple to "publicly make a commitment to being 'green.' "

    Actions speak louder than words.

  1. psdenno

    Joined: Dec 1969


    Invented the internet....

    The fact that Gore said for years that he invented the internet should be enough to remove him from Apple's Board. Then there would be no conflict of interest. As a stock holder, I find him offensive.

  1. umijin

    Joined: Dec 1969



    Gore's ideas aren't outlandish. Wake up!

    But if Apple was so horrible, I'm sure Al wouldn't be on its BOD. And the facts show that this is so.

    Although Apple isn't the greenest PC manufacturer, it's not as bad as many others in its material usage - even Dell and HP (which Greenpeace gives high ratings). The EPAs ratings of major computer manufacturer's supports this - see for yourself.

    Greenpeace's complaints about materials in Apple's computers don't seemed to be backed up by any hard data. Look for yourself and see on their Green Apple site. Then look at the EPA numbers.

    Just because they say something doesn't mean it's true.

    Yeah, I blogged this previously:

  1. horvatic

    Joined: Dec 1969


    What do they want?

    I hear or read about Greenpeace whining about Apple's green policies yet they never state exactly what Apple is supposedly doing that is so wrong. Until they can document something there whining is just that, whining probably just to get a news story out there about themselves and nothing to do with Apple's green policies.

  1. jstephe

    Joined: Dec 1969


    Al Gore Green??????

    Not if you look at his record of consumption. Al does what is best for Al (Just like any other politician). Environment be damed. The poor need to cut back not him or his friends, they can but carbon points (From his company), and keep wasting as much as they want.

  1. FastAMX79

    Joined: Dec 1969



    Wait a minute.. THE Al Gore who tells Americans how to live but can NOT follow his own rules? THE Al Gore who has HUGE utility bills? How would he help Apple be 'Green' when he himself is NOT 'Green'??

  1. Flying Meat

    Joined: Dec 1969


    green intarweb

    wow. a couple of you posters seem to be getting your information straight from the right wing talking points. 1. Al Gore never ever (read that several times because you don't seem to understand single passes), never ever claimed to have created the internet. 2. Al Gore has made it an important issue that he truly works toward in his own life. Given his circumstances, he does what he can (recently, his bid to go solar at home was blocked by zoning restrictions). Whether he is currently completely successful, largely successful, sorta successful, barely making a dent, is certainly open for discussion, but the idea he promotes is a good one, none the less.

    I do have an issue with 70+ groups urging a single individual to change the minds of the board though. He is a member of the board, but really, How much power do they think he has over that board?

  1. danviento

    Joined: Dec 1969


    Don't get me started

    on that farce of a documentary. I'm surprised a lot of scientists haven't sued. In any event, does the "green" quality of the production make all that much of a difference? If Greenpeace wanted to actually make an impact, they'd look at the biggest polluting element out there: buildins.

    That's right, building construction and operation is half again as bad as autos in terms of energy consumption, not to mention waste products. A better goal for them would be to convince people to change their lifestyle and the the US power grid system. Saving the seals and looking at hybrids is all well and good, but the impact isn't all that beneficial.

    Luckily, the US has taken this issue on with groups like the US Green Building Council. It's a lot harder to convince people to change their lifestyles than to donate money, much less agree that it needs to be done. Basic things like changing your energy consumption at home can help, or you can even take it so far as metropolitain layout. The whole lifestyle of living 30 minutes+ away from your place of work and driving it almost every day is another big polluter.

    We can blame the auto industry all we want, but what is really needs to change is our whole system of living. The technology is emerging to make it better. Whether we adopt has yet to be seen.

  1. notehead

    Joined: Dec 1969


    wingnut fools

    can be found here, apparently. I'm glad "flying meat" shone a little light on the nonsense posted by psdenno, jstephe, and fastamx79. Do people even bother to check facts before they repeat the drivel they hear on Fox? Gore's personal energy use is carbon neutral. His critics who come up with the (undocumented) c*** about his energy bills probably don't even know what that means. And I'd like to suggest that anybody who repeats the drivel that Gore claimed to have invented the Internet be shot. We have no need for such sheep.

    Gore is one of this country's most effective leaders on environmental issues, and has demonstrated how environmentally-conscious solutions to many of today's most urgent issues can be both lucrative and practical. It's no surprise that Greenpeace, et al, want to latch onto his overdue popularity to serve their own purposes. I respect their request -- that Apple become a greener company -- but I wish they would focus on the many worse offenders.

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