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Best Buy to offer Apple TV on Tuesday

updated 01:35 pm EDT, Thu March 22, 2007

Apple TV at Best Buy

Best Buy today announced that the Apple TV, which officially began shipping yesterday, will be available in all 822 of its U.S. stores starting on Tuesday -- two weeks before Apple's estimated March 23rd delivery date. An initial shipment of 3,000 units will limit availability in the brick-and-mortar retailer's giant chain of stores, however, averaging at around five Apple TVs at each Best Buy outlet, according to News.com. The agreement also marks the first time Best Buy will sell an Apple product other than the company's market leading iPod portable media players. At least one industry analyst believes the Apple TV -- which is priced at $299 -- will catch on slowly at first, ramping up sales for the Cupertino-based company as increasing numbers of consumers learn about the device and what it does.

Best Buy retracted an earlier claim that it had an exclusive deal with Apple to offer the units before other retailers, but insisted that it will receive 3,000 Apple TV units and that they will go on sale starting Tuesday.




by MacNN Staff

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Comments

  1. BDLatimer

    Joined: Dec 1969

    0

    Dates?

    I don't understand the statement that they will have units "...starting on Tuesday -- two weeks before Apple's estimated March 23rd delivery date".

    Um, unless my calendar is WAY off (isn't Tuesday the 27th?), this doesn't seem to work out.

  1. eldarkus

    Joined: Dec 1969

    0

    just another...

    ...shining example of the great reporting on MacNN...

    from news.com

    "Best Buy on Thursday retracted its previous claim that it had arranged to get deliveries of the Apple TV device two weeks ahead of every other electronics retailer except Apple's own stores."

  1. armwt

    Joined: Dec 1969

    0

    uhh.

    You really did fail kindergarden, didn't you?

  1. psdenno

    Joined: Dec 1969

    0

    Kindergarten Grads

    For those who passed Kindergarten, help me with the math in the article. They state each store will be "averaging at around five " units available. 3000 units spread among 822 stores looks more like 3 or 4 max per store. Get there early!

  1. DaviCon

    Joined: Dec 1969

    0

    This one's just rife...

    with errors. The bit about "The agreement also marks the first time Best Buy will sell an Apple product other than the company's market leading iPod portable media players" caught my eye, as I just passed by the Apple Computers section (specialist included) the other day. The news.com story actually says, "This is the first time Best Buy is selling Apple products besides iPods and computers."

  1. bfalchuk

    Joined: Dec 1969

    0

    so...

    Does cutting out words that make the story factually inaccurate make it not plagiarism? It certainly makes it c***.

  1. Bejeweled Lotus

    Joined: Dec 1969

    0

    Talk about a TIME WARP...

    Two weeks before March 23 is March 9. Tuesday is March 27. As much as I love theoretical physics and quantum mechanics I can't for the life of me figure out how Best Buy is going to get Apple TV units shipped back to March 9.

    I don't think even Stephen Hawking can explain this one.

  1. Guest

    Joined: Dec 1969

    0

    News

    Late, Breaking News.

    2 weeks late, maybe.

  1. DaviCon

    Joined: Dec 1969

    0

    Come to think of it

    The news.com story's not accurate either. Not only does the Best Buy I was at sell Apple computers, it also sold Apple software and accessories. I realize it's only a pilot project in some 50 stores or whatever, but it's much less significant than they make it sound, like Apple TV is opening some kind of floodgates.

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