updated 06:10 pm EDT, Mon March 19, 2007
Apple TV QuickTime option
Apple quietly added a new option in the most recent version of its QuickTime Pro software that supports conversion for the company's forthcoming Apple TV. QuickTime Pro owners this weekend discovered that a new "Export to Apple TV" option offers an easy way to convert videos into resolutions supporting the set top box due to ship in "mid march," according to AppleInsider. Choosing the new option offers a choice to reformat videos to a DVD-like 720x404 widescreen image, as well as high-definition 1280x720 video that plays at 24 frames per second. The latter format matches the maximum size of H.264 movies supported by the Apple TV, taking up approximately 2GB of space per hour of video. Apple has yet to provide any indication of whether it will offer videos through its iTunes Store at resolutions above the current 640x480 supported by its fifth-generation video iPod, according to the report.