Apple attracts 36.7m unique visitors in Feb

A new study on website visitation reveals that Apple currently leads the Computer Hardware category for February of 2007, tallying more than 36.7 million unique visitors this year. The company attracted over 24.2 million visitors the same time last year, pointing to a 51 percent growth rate in site visitation this year over last year. Apple's total visits neared a whopping 66.4 million this February, with average visits per visitor totaling 1.8. iTunes also saw a growth of 8 percent over last year, bringing in just over 8.2 million visitors in February. While seemingly meager compared to the 23.3 million unique visitors Yahoo gathered, Apple's iTunes software saw 26.5 million unique visitors this February for a growth of 71 percent over last year, according to comScore Media Metrix.

Filed under: Apple