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Apple TV to 'end television'?

updated 02:15 pm EDT, Mon March 12, 2007

Apple TV to 'end TV'?

Media hubs such as the Apple TV are the end of the way we currently watch television, Digg.com's CEO said during a discussion panel at the South by Southwest music and technology festival. Jay Adelson, who also helps manage the Internet TV firm Revision3, told his audience that the ability to deliver TV through the Internet to the living room would render the conventional notions of specialty cable and satellite channels obsolete. Content providers are coming to understand that they can't limit content to a particular TV network or medium, Adelson added.

The opinion was widely shared by a large cross-section of the Digg co-founder's audience, many of whom host specialty Internet TV stations. They argued that the explosion of media center hubs, spurred on by the Apple TV, would force advertisers to latch on to the medium now that everyday TV viewers could enjoy the content as readily as those in front of their computers.

Some anaylysts are skeptical however, noting a public desire for simple pricing and technology. Traditional TV producers have also been reluctant to adopt the Internet, often insisting that video clips and other files stream only through their own websites, such as CBS' Innertube. Viacom recently drew criticism from the online community for backpedaling on its deal with YouTube for hosting videos.

"If your content becomes successful, it's going to exceed your grasp," AOL creative development director Nicole Carrico said of Viacom and similar traditionalists. "They're going to have to relax their death grip."




by MacNN Staff

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Comments

  1. ronjamin

    Joined: Dec 1969

    0

    Death of Cable/Dish TV

    Who in their right mind will continue to PAY to watch TV that is inundated with commercials? Take for instance COMCAST. I often work late, and when I get home I have to watch INFOMERCIALS on Discovery or History, etc.

    Now, if I can pick and choose my programming, download it to my computer, and watch it when I want to, there is no reason to have cable.

    The only way cable is going to be able to survive is if they improve the service, such as either giving away cable for channels that are supported by commercials, or they will die.

    I am willing to pay for individual, or "Cafeteria" style programming, a way for me to watch what I want to watch, not be force fed bullshit programming and bullshit commercials.

    We are at the beginning of the evolution of television broadcasting similar to that of the recording industry when digital downloading became the defacto standard.

    I just hope Apple doesn't step on their own dicks when implementing this plan. I like working with Apple.

  1. bleee

    Joined: Dec 1969

    0

    hardly

    Considering you can't even buy content for the video iPod in some countries... I don't see how it will spell the end of cable tv.

  1. hayesk

    Joined: Dec 1969

    0

    How to discover

    Without conventional TV, there's no good way to discover new programming. If there's a show I think I might like, I'll watch an episode, or I may stumble on something I like while flipping through channels.

    I do this a lot. I don't want to make a purchase decision every time I want to watch a program.

  1. russellb

    Joined: Dec 1969

    0

    Australia

    Would love to buy and watch more itunes video content ... here in AU we have none :-(

  1. russellb

    Joined: Dec 1969

    0

    PS AU Content

    I should also say that it's to be expected that companies hang on to old school ideas with a death grip. Here in au there are plenty of scattered TV channels trying to provide small bits of video/TV content from their own web sites ...

    Get with the program guys see the light and use something like itunes to get your content out there to the masses !

  1. starwarrior

    Joined: Dec 1969

    0

    Peace and Quiet

    Been busy ripping my DVD files to Apple TV format. Itunes Is now full of my favorite titles. I am here on a beautiful spring day. No commercials with itune music and movies on demand. Got the new airport extreme and several macminies. I am thinking, why Apple TV. But who cares. I got one coming anyway. To bad cable is necessary in area for broadband. I am thinking of elgato and miglia, but who needs the commercials. Things really are changing.

  1. starwarrior

    Joined: Dec 1969

    0

    Cringly

    Hope he is right about hardware H282.

  1. notehead

    Joined: Dec 1969

    0

    commercial-free

    I long for the day when all programming is commercial-free. I absolutely DETEST commercials, and I truly believe that advertising is an evil force in the world. Appealing to the lowest common denominator in order to lure as many people as possible into buying some product is NOT a way to foster a healthy society. Anyway, I DON'T FRIKKING CARE about the car, tomato sauce, insurance, cleaning product, or underpants that you want to sell me! When I DO want to buy one of those things, I will find out what's available on my own, and then buy it! Get OUT of my EYEBALLS!

  1. danviento

    Joined: Dec 1969

    0

    Leaving Commericals,

    however, excellent, would be very hard. You've got to think about how much revenue cable copanies rake in through advertising. I'd imagine that if this dream ever did come true, even if it was made possible by a company like Apple that tries to deliver a great user experience and forgoing raking in extra revenue, it will morph into a larger market with more companies leading to adverts placed somewhere before, after, or within the content. Perhaps they would even be flashed up during the downloading process. The providers may not quite have your undivided attention as during broadcast/cable/dish tv. Just look at the web for precedence.

  1. bobolicious

    Joined: Dec 1969

    0

    Worth watching...?

    Let's hope content improves with access... ;-)

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