While "only" ranking No. 132 on Forbes's annual list of richest billionaires, Jobs has quite a following. A new report, released along the magazine's annual billionaire listing, says that while the top billionaires are rich, they do not enjoy the fame of some lower ranked billionaires. "Names like Marriott and Benetton may be household words," the report says, "but the tycoons behind these brands nonetheless live in relative obscurity--billionaires next door whose faces are all but unrecognizable to the masses. Only a tiny fraction of billionaires hit it big on both counts, enjoying enormous wealth and fame." The article says Jobs, Apple's CEO and founder, is of "nerd-fame" and enjoys cultish celebrity status among fans of Apple. Jobs, worth $5.7 billion, has been "touted as a creative mastermind thanks to Apple's uber-successful launch of the iPod and this year's announcement of the much-anticipated iPhone."

The list was topped by Microsoft founder Bill Gates with $53 billion and investor Warren Edward Buffett with $46 billion.