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Unbox TiVo service takes on Apple TV

updated 05:55 pm EST, Wed March 7, 2007

Unbox TiVo service

TiVo today ramped up competition with Apple by launching its Unbox on TiVo service, adding works from MGM Studios and Sony Pictures. Apple is planning to release its Apple TV set top box in the near future, hoping to snatch up a formidable portion of the market as it did with digital during the advent of the iPod. The new service launched with a promotional effort offering customers who sign up before May $15 in free downloads, according to Amazon. Apple CFO Peter Oppenheimer yesterday spoke about the Apple TV at the Morgan Stanley Technology Conference in San Francisco, presenting his aspirations for the device and touting the Cupertino-based company's recent addition of Paramount and Lionsgate -- which brought the number of movies on the iTunes store to over 400. Apple's financial chief also cited the track record of the iTunes Store, hinting that Apple hopes for similar growth with its Apple TV device.

"If I can think back to when we first launched iTunes, we started with 200,000 songs in our catalog and today we have over 4 million," Oppenheimer said. "When we launched with the fifth-generation iPod in October of 2005, um TV shows, we started with five. And today we have over 350. And as the end of last quarter, we downloaded more than 50 million TV shows. And we're confident that we'll add more studios over time."

by MacNN Staff



  1. bfalchuk

    Joined: Dec 1969


    read before you post

    as it did with digital?

  1. testudo

    Joined: Dec 1969


    Not much of a match

    The Tivo service allows you to rent as well as buy, allows you to download directly to the tivo, bypassing the need to load everything on your mac, doesn't require any special software (i.e. iTunes), and can work on any type of TV, not just a hidef box with an HDMI hookup.

  1. QualleyIV

    Joined: Dec 1969


    re: not much of a match

    As much as I love Tivo (I have a pair of series 2s and a Series 3), you forgot to mention the monthly subscription as well as the fact that you have to have a Tivo. Not to mention that you can't easily move your purchases off of your Tivo for backup, etc. So, while it's a great idea, it's not like there aren't downsides.

  1. zl9600

    Joined: Dec 1969


    not in

    testudo's world is finding fault with anything made with apple. Don't let facts get in the way, he's got an ax to grind.

  1. wjdennen

    Joined: Dec 1969



    Tivo lets you delete the movie and re-download it.

    If you have a Tivo, this new service is a no-brainer.

    AppleTV looks crappy by comparison, no?

  1. benhur

    Joined: Dec 1969


    Go with Tivo

    I'm dissapointed with the Apple TV. There was huge potential there and they did not take advantage of it. I'm sure it will be successful but because of iTunes. As a set top box, it sucks.

    Tivo fans are just as passionate about their Tivo's as are Mac people and many are Mac people. Would have been great if the rumors of Apple buying Tivo would have been true.

    I love my Macs, all 4 of them, but I'm keeping my Tivo's on this one. Maybe Apple will get it right in v 2. This really isn't much of a much as said before.

  1. macaddled

    Joined: Dec 1969


    tivo unbox is pan&scan

    As a Tivo owner I was pretty excited about the Tivo/Unbox announcement. Unfortunately so far everything available in the service is pan and scan. To get widescreen you have to use the PC service, and I don't have a PC. Don't think I'll be using it until they show films in their proper aspect ratios.

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