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Apple's iPhone draws Intel praise

updated 03:40 pm EST, Tue March 6, 2007

iPhone draws Intel praise

Apple's much anticipated iPhone consumer device is not only the darling of the media industry, but continues to spur discussion by industry executives. At the Morgan Stanley Technology Conference in San Francisco, the iPhone drew praise from Intel execs as a Windows alternative, while Motorola execs said it was no more than a niche device because of its high price. Intel's CEO Paul Otellini said that the iPhone is forcing a new wave of mobile device innovation, while validating the superiority of Unix-like systems on mobile devices over Windows. "Virtually every computer and handset manufacturer on the planet is struggling to figure out how to compete with Apple," Otellini said.

Apple's forthcoming iPhone offers far more features than competing mobile phones, and the Intel exec believes that handset manufacturers will have to switch to more powerful yet energy-efficient processors to compete, according to Computing.

Intel executives earlier this year said that CPU at the heart of Apple's iPhone is only tangentially an Intel processor. The iPhone, the Intel exec said, is driven by an Xscale processor, which found its inception at Intel but whose design was sold to the Marvell Technology Group in June of last year. Intel, however, will provide the NAND flash memory used for storage.

Intel, Computing notes, is developing an ultra low power micro-architecture based on the same Core chips that power Apple's desktops and laptops. It features integrated graphics and will be able to power mobile devices with a few milliwatts of power. The first version of the chip is slated for release later this year, according to the report, and will be able to run all existing applications and services.

Motorola reacts defensively to iPhone

Meanwhile, Apple's former mobile-phone partner Motorola CEO Ed Zander last week seemed to be on the defensive when answering questions about the iPhone. After calling it a niche player because of its high price point, Zander said the product could only be judged after it was available, but did marginalize the much touted touchscreen functionality, according to the MyiPhone blog.

"Let's see the product for goodness' sake," Zander told attendees at the Goldman Sachs' 2007 Technology Investment Symposium in Las Vegas last week. "It's like waiting for a baby."

"You won't like what I'm about to say, but you spend too much time in the U.S. Touchscreens have been in use in Asia for years," Zander said about the iPhone's touchscreen technology. "[The iPhone] is the Apple UI, a Mac-patched phone in your pocket."

Zander, however, conceded that Apple's phone may have merits as a consumer device, according to the report. "I'm sure it's a great phone."

by MacNN Staff




  1. Enforcer5981

    Joined: Dec 1969


    The iPod used to be niche

    due to its price. We all know what happened after.

  1. zac4mac

    Joined: Dec 1969


    Poor Ed -

    He has a basket full of sour grapes. heheheh Die Moto. Guess Paul O is Steve's New Best Friend™


  1. hokizpokis

    Joined: Dec 1969



    I'm running out now to pick up a moto V3 razr, which 'will have to do until my iPhone is ready'; besides the V3 is almost free at best buy this week...and yes cingular is the GSM platform;

    do ya think moto is flooding the mrkt or what??

  1. lkrupp

    Joined: Dec 1969


    Continued amazement...

    I never cease to be amazed at how much influence Apple seems to have these days. Microsoft DOMINATES more than it influences, FORCES more than it convinces. It looks to me like the entire electronics industry is desperately seeking a way out from under Microsoft's yoke. It looks like they're pinning their hopes on Apple to succeed, for David to slay the Philistines. Can Apple really be a modern day Davidsbündler, to recall the organization founded by composer Robert Schumann.

  1. stovelkor

    Joined: Dec 1969


    asian touchscreens?

    I've lived in Japan for 3 out of the last 5 years, in both Tokyo and Osaka, and never once have I seen a touch screen phone...and this in a land where like 110% of the population uses cell phones. Unless Korea and China have somehow leapfrogged Japan's dominance in cell phone innovation, I'm curious which asia this guy is talking about.

  1. Tofino

    Joined: Dec 1969


    high pricepoints

    and that coming from motorola which had no problem with that pricepoint when it introduced many of its own phones

  1. JulesLt

    Joined: Dec 1969



    hokispokis - Nah, Moto aren't deliberately flooding the market with the V3 - price isn't really that different from any other 3 year old model - problem is that they haven't produced a newer model that people want more.

    LG seems to have taken that crown with the Chocolate, while the iPhone is obviously the next hot phone.

    I don't exactly know what we expect people from Nokia, Motorola, Vodaphone, etc to say. They're not going to admit 'yeah, we've got a team of people working out how to do this stuff, and we're negotiating on patent royalties right now'.

    They're not that stupid. They know this is Apple's first phone. They know Apple are pricing it at a premium because they can, like a games console at launch. So the race is whether they can develop an answer before Apple/Cingular cut the price.

  1. Mixotic

    Joined: Dec 1969


    Moto product releases...

    I love that Ed is all "Where the h*** is the phone? Let's see the product!"

    It only took his team 2 years to iron out the kinks in the Q. They were talking about it for at least a year before anyone even saw a beta unit.

    Dissing the iPhone timeline is a little of the pot calling the kettle black. He's just bitter that his Q is no longer "hot".

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