03/01/2007, 7:50am, EST
Thursday, March 1stSony reveals MP3 Video Walkman, targets iPod nano
As promised, Sony early this morning launched the A800 series. Also known as the MP3 Video Walkman, the player is dubbed the world's lightest video player by the company considered a blend between a full-sized media jukebox and a slim, flash-based music device. The finished A800 is slightly thicker than the iPod nano at 0.36 inches but uses a larger, 2-inch screen: the extra space provides for video in MPEG-4 or AVC (H.264) at full speed.The battery life is also exceptional, according to Sony's claims, at 30 hours of continuous music and 8 hours of movies. The new Walkman reflects Sony's more open approach to audio formats and handles AAC, MP3, and WMA along with the Japanese firm's own ATRAC standard.
Available in Europe starting in April, the player will command a slight premium over Apple's player while sharing some of its color schemes. Both the 2GB A805 and 4GB A806 will ship in black, blue, pink, and white; the 8GB A808 will be available only in black or white. Prices are set at £120, £150, and £200 respectively, significantly higher than the prices of their American-made rivals. A US launch is expected for the line but hasn't been announced.


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An iPod competitor, selling at higher prices than the already expensive iPod? It stands no chance at competing, and I wouldn't be surprised to see it disappear in less than a year.
It might also have something to do with the codec used. Sony's rating is for 132Kbps ATRAC3, which might be better at squeaking out battery life.
Also: Sony has had players that could handle more than ATRAC for a year or two now. The nice thing here is that they just went straight to standards-only video playback instead of concocting a Sony-only video format.