updated 10:05 am EST, Thu March 1, 2007
iTunes adds indie video
Apple's iTunes Store has begun selling an independent snowboarding action film called "That" made for DVD by Forum Snowboards. The addition of an independent film marks the first time iTunes has sold video content outside of an established network or large studio, and suggests that the Mac-maker may consider future deals with independent artists to sell videos via its market-leading digital storefront. The indie content is priced at $1.99 in the iTunes TV section, however, rather than the feature film area where most titles are priced at $9.99, according to Variety. "That" runs for roughly 30 minutes, so despite its $29.99 original price tag Apple apparently decided to place and price the video as a TV show. "We're thrilled to be able to pioneer an agreement like this with iTunes," said Mike Nusenow, general manager of the Program, Forum's parent company.