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Apple delays Apple TV until mid-March

updated 07:00 pm EST, Mon February 26, 2007

Apple delays Apple TV

Apple has delayed until March the launch of its living room device for streaming video and other content from computers to televisions, but the company would not explain why, according to The Associated Press. The delay come after the company flatly denied any delays and confirmed its estimated February ship date only a few weeks ago. Apple's much anticipated Apple TV set-top box, previewed last year and announced in early January at Macworld Expo--would be available by the end of February. "Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," an Apple spokeswoman told the publication without providing any further details.

The new report comes only a few weeks after the Cupertino-based company denied rumors of possible delays. Two weeks ago to the day, Apple reiterated that it is on track to ship the set-top device as originally promised. "We're still planning to release Apple TV in February, as announced" an Apple spokesperson confirmed.

Earlier this month, screenshots of the Apple TV startup screen surfaced, while analysts have upgraded Apple stock based on the anticipated success of the device along with the iPhone, which the company advertised during Sunday's Oscar awards.

by MacNN Staff




  1. LouZer

    Joined: Dec 1969



    I can't believe it. A piece of apple hardware didn't meet their first deadline. Next thing we'll hear is that only a few are shipping in mid-march...

  1. Rezzz

    Joined: Dec 1969



    that blows. it doesn't seem like that complicated a device to have manufactured. especially when compared to their other hardware offerings. most of this stuff that makes up the appletv is already being used elsewhere in their product line. makes me wonder what this delay is about. i dunno.

  1. Peter Bonte

    Joined: Dec 1969



    Maybe its the software and online content that isn't ready for prime time. I can imagine there will be an extra load on the servers with this product, not only for there movies but also the free trailers.

  1. coldfusion1970

    Joined: Dec 1969



    Doesnt really matter to use outside of North America as there is no content on our ITMS to use it with :-(

  1. starwarrior

    Joined: Dec 1969


    Follow the Money

    All channel checks say that Apple has already exceeded by a large margin the March quarter financials. There is no need to pile it on for a great quarter. Apple has a record of manipulating ship dates for most stock impact. These things are already in the box waiting to go on the financial officers nod. Buy today sell on quarter results.

  1. burger

    Joined: Dec 1969



    If they are using Toshiba 40 Gig hard drives, I would avoid it like the plague.

  1. fishtech

    Joined: Dec 1969


    HD Movies?

    Someone's having trouble getting all those movies encoded at 720p in time for the rollout.



  1. debohun

    Joined: Dec 1969


    Crumbling society...

    Another example of how corporations lie, lie, lie, right up to the point that it becomes strategic for them to tell the truth. What a wonderful example they set for our children. Honestly, Mr. Jobs, what's wrong with saying, "we don't know," or "we can't comment"?

  1. hayesk

    Joined: Dec 1969


    Re: crumbling society

    A product is delayed a couple of weeks and you go on a diatribe about crumbling society?

    It's more of a sign of crumbling society that we get angry when we can get what we want instantly. We've turned into a bunch of spoiled brats.

    They probably found a bug in the firmware and have to fix it. Honestly, would you rather get a buggy product on time, or a stable product a little later?

  1. tindrum

    Joined: Dec 1969


    No, it's society

    I go with the crumbling society theory. Just the other day I saw a young person with several tattoos, and piercings in her FACE!

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