Apple delays Apple TV until mid-March

Apple has delayed until March the launch of its living room device for streaming video and other content from computers to televisions, but the company would not explain why, according to The Associated Press. The delay come after the company flatly denied any delays and confirmed its estimated February ship date only a few weeks ago. Apple's much anticipated Apple TV set-top box, previewed last year and announced in early January at Macworld Expo--would be available by the end of February. "Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," an Apple spokeswoman told the publication without providing any further details.

The new report comes only a few weeks after the Cupertino-based company denied rumors of possible delays. Two weeks ago to the day, Apple reiterated that it is on track to ship the set-top device as originally promised. "We're still planning to release Apple TV in February, as announced" an Apple spokesperson confirmed.

Earlier this month, screenshots of the Apple TV startup screen surfaced, while analysts have upgraded Apple stock based on the anticipated success of the device along with the iPhone, which the company advertised during Sunday's Oscar awards.

Filed under: Apple