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As promised, Apple tonight aired a teaser ad for the iPhone during the Oscars ceremony (mirror available here). The ad features clips from famous movie and TV show characters asking "hello," including the pictured Audrey Tautou, promptly followed by an image of the iPhone as well as the words "Hello" and "Coming in June." No additional features were revealed in the commercial. Update: Apple has posted an official version. Also, the Cingular logo has been replaced with AT&T to reflect the change in the provider's name.
Apple today aired its new iPhone television ad during the Oscars on Sunday night. The ad, played twice during the awards ceremony, featured clips--from popular movies--of famous actors answering the phone and saying "hello".
Users may have to wait a bit longer for DRM-free music from the major, despite Apple CEO Steve Jobs' recent call for DRM-free music. EMI has reportedly pulled out of negotiations with online music labels to provide DRM-free music, according to Bloomberg News. The negotiations, with online retailers including Microsoft, stalled over the size of advance payment, the report said. EMI, the only major label willing to explore DRM-free music, demanded an upfront payment to compensate for its risk in releasing the music without software that prevents copying. The music retailers, rejecting the initial offer, countered with a lower offer; however, negotiations stalled, according to the report. Online music retailers such as Real and Yahoo have backed Jobs' call for DRM-free music in an effort to help challenge Apple's industry-leading iTunes.
Briefly: Apple is reportedly planning on airing an iPhone commercial during Sunday's Oscars Awards, while a two students are in prison after allegedly attacking a teacher over the confiscation of an iPod. Meanwhile, one reader has posted a workaround for the compatibility issues between the new 802.11n AirPort Extreme and Microsoft's Xbox.... Apple is planning on airing a commercial for the iPhone during Sunday's Oscars presentation, according to one Web report. Apple has allegedly devised a teaser ad made specifically with the movie awards ceremony in mind, which begins at 8 pm ET. Few other details are known about the spot, but Apple has typically shied away from producing single-run TV spots, since its historic 1984 TV ad during the Super Bowl, according to Electronista. The commercial would also come months in advance of the actual release, a rarity for the company.
Now AAPL Stock: 95.01 ( + 0.99 )
Swift benchmarking suite goes open-source
Following the release of new betas for all its platforms, Apple on Monday also made a suite of 75 tools for benchmarking Swift-developed coding projects, including libraries for benchmarking functions, a utility for comparing the resulting metrics, and a driver for running them. The company says it is asking the community for help in developing additional benchmarks, as well as further "helper" libraries and overall code review for better stability and performance. Apple plans to include benchmark pull requests in Swift's new continuous integration system as well. http://bit.ly/1W8u0EU
Instagram now supporting multiple accounts
As reported earlier, Instagram is now rolling out support for multiple accounts (up to five) in version 7.1.5 of its iOS app. The feature has been one of the main attractions of third-party Instagram clients, but it is unclear if users must seek out an "add account" preference in the app; additionally, some users are reporting that the ability to add accounts has not yet been added. The company says notifications "depend on when you last logged in, and the number of devices that are logged into that account," suggesting not all notifications across accounts will appear when logged into a given one. http://bit.ly/1moh95p
Pictures of Galaxy S7, Edge leaked
New images have been leaked of Samsung's new Galaxy S7 and S7 Edge. The images of the Galaxy S7 are very similar to a draft leaked earlier this year, with a curved back reminiscent of the iPhone 3G with the normal Samsung camera hump in the upper center of the phone. The picture of the Galaxy S7 Edge as leaked is running a benchmark application showing modest improvements over the S6 line, if accurate. Both models are expected to be formally announced in a February 21 press event hosted by Samsung. http://bit.ly/20Gf07X
Bambooti wooden skins for MacBooks
Bambooti has introduced premium wooden skins for Apple laptops that allow users to customize any design or logo directly on the case. Each Bambooti skin is handcrafted from sustainably managed forests, and are hand sanded and spray-finished to create an ultra smooth exterior. Bambooti's wooden skins start at $65 on the fully-funded Kickstarter which includes a custom design or logo of the user's choice that will be engraved on the product. http://kck.st/1PhE6Sb
Apple Music in Taiwan, now up to 113 countries
Apple Music has now added its 113th country, Taiwan, to its expanding list of areas where it offers its paid subscription service. The price in the country will start at NT$150 (about $4.50 US) for an individual subscription, and that now includes (as it does in the rest of the world) the formerly free-but-ad-supported iTunes Radio feature, which as in other countries will be customized somewhat to offer channels of locally-popular music styles. Apple Music is now available in 16 countries and regions -- including China, India, Russia, and Japan -- where Spotify has not yet arrived.
Invisible wall mount for iPad Pro, mini
Computing hardware mounting company Wall-Smart has announced the availability the new "invisible" wall mount, with models for the iPad Pro, iPad Air 2 and iPad mini 4 -- all with no bezel. The invisible mount includes Power Over Ethernet to USB, which allows charging while in-wall, and is available for both drywall and solid surfaces such as solid wood panels or partition walls. Prices vary widely by iPad model, and required mounting hardware. http://bit.ly/1SE5jCO
Kingston buys IronKey secure USB tech
Kingston Digital today announced it has acquired the USB technology and assets of IronKey from Imation. In addition to Kingston's acquisition, encryption services leader DataLocker has purchased the IronKey Enterprise Management Services platform which provides centralized management to encrypted USB drives. Kingston and DataLocker claim that there will be no interruption in service provided, or available products as a result of the consolidations. http://bit.ly/1QQk9SZ