As promised, Apple tonight aired a teaser ad for the iPhone during the Oscars ceremony (mirror available here). The ad features clips from famous movie and TV show characters asking "hello," including the pictured Audrey Tautou, promptly followed by an image of the iPhone as well as the words "Hello" and "Coming in June." No additional features were revealed in the commercial. Update: Apple has posted an official version. Also, the Cingular logo has been replaced with AT&T to reflect the change in the provider's name.
Apple today aired its new iPhone television ad during the Oscars on Sunday night. The ad, played twice during the awards ceremony, featured clips--from popular movies--of famous actors answering the phone and saying "hello".
Users may have to wait a bit longer for DRM-free music from the major, despite Apple CEO Steve Jobs' recent call for DRM-free music. EMI has reportedly pulled out of negotiations with online music labels to provide DRM-free music, according to Bloomberg News. The negotiations, with online retailers including Microsoft, stalled over the size of advance payment, the report said. EMI, the only major label willing to explore DRM-free music, demanded an upfront payment to compensate for its risk in releasing the music without software that prevents copying. The music retailers, rejecting the initial offer, countered with a lower offer; however, negotiations stalled, according to the report. Online music retailers such as Real and Yahoo have backed Jobs' call for DRM-free music in an effort to help challenge Apple's industry-leading iTunes.
Briefly: Apple is reportedly planning on airing an iPhone commercial during Sunday's Oscars Awards, while a two students are in prison after allegedly attacking a teacher over the confiscation of an iPod. Meanwhile, one reader has posted a workaround for the compatibility issues between the new 802.11n AirPort Extreme and Microsoft's Xbox.... Apple is planning on airing a commercial for the iPhone during Sunday's Oscars presentation, according to one Web report. Apple has allegedly devised a teaser ad made specifically with the movie awards ceremony in mind, which begins at 8 pm ET. Few other details are known about the spot, but Apple has typically shied away from producing single-run TV spots, since its historic 1984 TV ad during the Super Bowl, according to Electronista. The commercial would also come months in advance of the actual release, a rarity for the company.
Now AAPL Stock: 150.58 ( -1.31 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE