News Archive for 07/02/24

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Apple ranks No. 18 in customer service report

02/24, 9:10pm

Apple leads PC industry

Apple is ranked No. 18 on BusinessWeek's The Customer Service Elite, but led the PC industry in customer satisfaction in part to due to the service offered at the company's Genius Bars. "Despite frustration about iPod battery replacements, Apple's customer service phone support ranks tops among electronics providers. In particular, customers rate its automated phone system as easy to navigate and good at resolving questions," according to the report. The report also noted that "Apple's customer service shows its bruises--device problems frequently erupt just after warranties expire," but said that the support offered at the "Genius Bars" at its retail stores set it apart from its peers.