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Macrovision kowtows to industry in Jobs response

updated 10:25 am EST, Fri February 16, 2007

Macrovision Jobs Response

Macrovision on Friday issued its own open letter on digital rights management. Responding to Apple CEO Steve Jobs' provocatory Thoughts on Music memo, Macrovision head Fred Amoroso unsurprisingly defended DRM, which forms the heart of the company's business in areas such as DVD copy protection. The company chief largely opposed all of Jobs' assertions, contending that DRM was an "enabler" that allowed content providers to offer rentals and other lower-priced deals. Removing DRM would "doom all consumers to a 'one size fits all' situation" and would ultimately delay the spread of digital media, Amoroso warned.

The leader also offered to help Apple with its DRM format, promising to "assume responsibility" for making FairPlay work with other devices and ensuring its security. Anti-copying measures work well for the end user if they're truly interoperable and have a reasonable level of restrictions, he said.

Amoroso's letter appeared to ignore some of Jobs' more contentious points, such as the observation that the vast majority of music is still sold without DRM. He also sidestepped the question of the safeguard's effectiveness and insisted that the only way of curbing illiegal distribution was to encourage greater access to DRM-laden material. The Macrovision CEO chose not to provide supporting evidence as part of his letter.

by MacNN Staff




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