tech industry

02/16/2007, 11:55am, EST

Friday, February 16th

Briefly: $949 MacBooks; Get a Mac backfires

In brief: MacNN has reviewed the Gecko Pro-sleeve13 ($50, shown at right), a sleeve for Apple's 13-inch MacBook that functions as a standalone case or as a sleeve to place in another bag. The case is made from ballistic nylon used in military uniforms and harnesses, and features firm edges that maintain the mold even under stress.... Apple has replenished its stock of refurbished MacBooks, offering models priced from $949 alongside Mac minis priced from $649. The Canada Apple Store is also offering refurbished MacBooks from CAD1,029, as well as iMacs from CAD939.... Apple's UK series of 'Get a Mac' ads may have backfired, with Robert Webb playing the 'Mac' portraying Mac users as a little too smug. A MediaWeek report examining YouGov's BrandIndex revealed that UK consumer buzz around Apple has fallen from +8 to +4 since the ads were screened. YouGov's BrandIndex estimates perception of consumer brands via direct interviews with 2,000 people each day.

Adium downloads reach 645,000

The developers of Adium -- a free instant messaging utility for Mac OS X -- has seen 645,000 downloads. The number follows the official release of Adium 1.0 in early February, offering compatibility with most popular instant messaging systems such as AIM, iChat, Jabber, MSN, and Yahoo.


Filed under: industry

, , 4comments, del.icio.us, slashdot, digg, buzz


4 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
TV Ads
0
02/16, 12:05pm, EST
It's really too bad that the UK versions of the commercials aren't nearly as good as the US versions. Maybe they should have done a better job of casting, or just simply used the same ones that air in the US.
Fresh-Faced Recruit
Joined Apr 2004
User is offline
Big Flop
0
02/16, 1:45pm, EST
I agree; These commercials are terrible. The PC actually isn't likable and you don't feel empathy like you do for the US PC. He is pointed and abrasive. Mac comes off as flippant and non caring. Even if this is incompetent acting, it should never have gotten past the producers and marketing.
Fresh-Faced Recruit
Joined Feb 2006
User is offline
of course
0
02/16, 5:08pm, EST
it could be just a british thing, and you americans just don't get it.

Then again, the complaints stated are the same ones people have with the ones in the US.
Fresh-Faced Recruit
Joined Aug 2001
User is offline
I agree
0
02/16, 7:54pm, EST
I like that they did the commercials for us over here but was very disappointed when I saw them. The casting is absolutely terrible and the message comes over with the wrong tone. They should've asked John Cleese to either write or, at the very least, direct it; American's just can't do British humour.
Grizzled Veteran
Joined Oct 2000
User is offline
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Want To Sell Your Laptop? Any Condition - receive Top Cash. Get an instant quote. Free shipping www.CashForLaptops.com
Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.