apple news/media reports

02/16/2007, 12:20pm, EST

Friday, February 16th

Apple ranks 11th in Top 50 properties

Apple in January of 2007 was ranked no. 11 in comScore Media Metrix' list of Top 50 properties, garnering 38.6 million unique visitors in the U.S. alone since the same time last year. The company's traffic declined by 1 percent from December to January -- in line with with other slight post-holiday declines seen at retail as well as consumer-oriented Web properties. Apple Inc. in its entirety received 27.1 million unique visitors in January of 2006, jumping 42 percent year-over-year to 38.6 million unique visitors in January of 2007. Apple.com saw nearly 19.8 million unique visitors in January of last year, but received 28.1 million unique visits the same time this year for a jump of 42 percent year-over-year. iTunes performed similarly, with 8.6 million unique visitors last year vs. 11.3 million this past January for a 31 percent gain. The Apple Store, meanwhile, jumped 38 percent year-over-year with 5.2 million unique visits this year vs. 3.8 million a year ago. [corrected]


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