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Greenpeace: Apple may clean up its act

updated 02:25 pm EST, Wed February 14, 2007

Greenpeace, Apple

Greenpeace activists say Apple could be preparing to clean up its manufacturing process, which the group says contains hazardous substances. Apple came under fire on several occasions in recent months from the environmental organization, which placed the Cupertino-based company in last place with regard to environmental issues in early December of 2006 after the Mac-maker scored extremely low on a Greenpeace environmental report card detailing the use of toxic chemicals. Greenpeace has claimed that Apple CEO Steve Jobs recently met with a Social Responsibility Fund investor to discuss Apple's environmental record, according to Macworld UK, but Apple aptly denies this claim.

According to Greenpeace, an Apple spokesperson told the organization that "we are sticking to our strategy, but we don't rule out that at some moment our strategy will synchronize with what Greenpeace wants."

Apple responded, however, saying it never made any such statement.

"We disagree with Greenpeace's rating and the criteria they chose. Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs (brominated flame retardants)," Apple wrote.

"We have also completely eliminated CRT monitors, which contain lead, from our product line. Apple desktops, notebooks and displays each score best-in-class in the new EPA ranking system EPEAT, which uses international standards set by the IEEE."

 
Previous Comments

LIARS!

02/14, 02:45pm reply

What a bunch of stinkin' liars.

Horsepoo!!!

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Last out of???

02/14, 02:49pm reply

This is somewhat sensationalist journalism - you post that Apple came in last, but fail to mention the field, thus rendering the statistic pointless. Last out of what? Do you propose that Apple is environmentally more harsh than, say, Exxon?

Guest

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last out of...

02/14, 03:05pm reply

last out of promising to do this or that... GP didn't really rate companies on what they do currently but what the company promised to do in the future... Apple stated that they don't make promises, they take action and that they should be rated on those actions. The GP report as a result of how it rated companies put Apple near the bottom.

shawnce

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Pleazzzze...

02/14, 03:14pm reply

Stop reporting on these people. If we ignore them, maybe they'll just crawl back into their cave and fade away.

debohun

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GP calls DIBS

02/14, 03:31pm reply

GreenPeace vows to accept credit now for any changes Apple makes that may be environmentally friendly.

Guest

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And in other news...

02/14, 03:53pm reply

Truth activists say Greenpeace could be preparing to clean up its accusation process, which the group says contains utter falsehoods. Greenpeace came under fire on several occasions in recent months from almost everyone with a brain in their head, which placed the so-called environmental organization in last place with regard to truth issues in early December of 2006 after the muckraker scored extremely low on a report-to-reality comparison report card detailing the use of toxic accusations.

Guest

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Hey Greenpeace...

02/14, 04:58pm reply

The 70's called.. they want you back! And The future called.. youre not needed.

eldarkus

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This says it all

02/14, 05:17pm reply

Yes, Greenpeace are ignoring basic facts and the truth.

Guest

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I gave Greenpeace ...

02/14, 07:08pm reply

I gave Greenpeace the benefit of the doubt when they came out with their last statement. That was before the EPA found Apple to be "the most eco friendly" computer maker. So now all I have to say is even if the EPA went overboard and Apple isn't THE most eco friendly, there are still going to be a h*** of a lot of computer makers that are worse, and who Greenpeace is not protesting.

ff11

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Apple not most green

02/14, 08:24pm reply

No, the EPA did not say Apple was the most eco friendly. That's what the Mac Fanboy Press said about the EPAs report. Apple did score fairly well with it's laptops in that report, but MACBOOKS were NOT included in that rating - only MacBook Pros. Apple was in the middle of the pack otherwise, but better than Dell and HP (both rated higher than Apple by Greenpeace).

The problem with GreenPeace's assessment is the lack of substantial data to support their statements. If they have the data, they should show it instead of just claiming it exists.

umijin

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