Following an official response to Apple CEO Steve Jobs' open letter on digital music, senior advisor Torgeir Waterhouse of the Norwegian Consumer Council told
MacNN that
Italy is joining other European countries in applying pressure to Apple and the iTunes Store. According to Altroconsumo -- the largest consumer association in Italy that prints it's own periodical magazine with tests as well as reviews -- Italy is hoping to achieve an online music market with no barriers. Altroconsumo has
formally contacted the Italian Antitrust Authority, the Italian trade ministry, and the minsitry for the economic developement that Apple reviews its DRM policies for a more open model that could serve as an example for other operators and major music players, according to
Macity.
The report also states that Italian consumers should have the right to use any player on the market to listen to music acquired from the iTunes store, noting that Apple's DRM is not the worst or most invasive technology but that the Cupertino-based company has become the primary focus of recent criticism due to its dominant position in the digital music marketplace.
Filed under: industry
Other story tags: digital music/video
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Last time I was in Europe, they still sold shiny little discs even they call CD's. Take those home and RIP them (yes, an American term used for converting the music on a CD to a digital format for use on a PC) and put them on your player of choice.
Maybe next, the EU will force MS to develop Office for Linux?
Apple is on top of the hill. If you knock down the king of the hill, it's up for grabs (and not necessarily for MS who they'll knock down too).
So, all these politicians who are pushing for a change are in somebody's back pocket... and that somebody is poised to run up the hill and make a lot of money.
It's as simple as that. If you took money of the picture, they could care less about the DRM.
As a note, if Apple folds before the others (MS, Napster, Wal-Mart, whoever), somebody makes a lot of money filling the vacuum. If Apple stops selling in that country, somebody makes a lot of money filling the vacuum. If ALL the companies open up their DRM or there is no DRM at all, everything stays the same... people keep buying iPods, people keep using the ITMS—as long as it stays the best music store, competition is good and Apple is very good at it.
All gaming consoles are closed and MS is the biggest player with online DRM'ed Movies. Why only bitch on Music and Apple?
I just can't think of another reason for this much focus on Apple, who isn't even responsible for the DRM requirement.
Well, if Apple can find labels that don't want DRM, and offer those tunes as non DRM'd tunes, I would buy an iTunes gift card and start buying whatever appealed to me from that list. If Apple is smart, they will go this route, and let the consumer send the big 4 a real message they can't refuse to hear.
just a thought...
And while we are at it, how about we abolish the regional distribution system? What is this nonsense where in this day and age of globalization and digital delivery, can I not purchase some music from a band in Germany while I'm here in the US? All it does is hurt bands by limiting their appeal to local markets unless they are big enough to get distribution deals everywhere.
They're not complaining about the Windows Only problem. They're complaining about the Itunes/iPod only problem (amazing how few people seem to understand this stuff).
As for attacking MS and the "windows only" stores, the music at most of these stores play on most other players (you have choice from where to buy and what to play it on). If you get it from Apple, your choice is an iPod. If you want an iPod, your choice is iTMS.