apple news/media reports
02/05/2007, 11:00am, EST
Monday, February 5th
'Get a Mac' ads contribute to Mac sales
Apple's 'Get a Mac' ad campaign is boosting company sales -- which grew three times faster than sales of PCs over the last three months of 2006 compared to the same period in 2005 -- according to AdWeek. Creative Strategies president Tim Bajarin says the Mac comparison approach is working, noting that half of all Macs are sold to non-Mac users and that Apple's share of the total computer market is growing steadily -- from three percent three years ago to five percent in 2007. The ads depict a nerdy 'PC guy' played by comedian John Hodgman and a hip 'Mac Guy' played by actor Justin Long. Apple's "Mac vs. PC" series earned the honor of Best Spots' 2006 Campaign of the Year, and the 2006 spot that resonated most with consumers was "Virus." Hodgman as the 'PC guy' in "Virus" catches a cold, crashes, and passes out while 'Mac guy' Long remains sympathetic and healthy throughout the spot.
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Of course NONE OF THESE PREDICTIONS HAS MATERIALIZED! So what do the ads critics have to say now that the ads are indeed reported to be working and drawing switchers into the fold? Do I hear crickets chirping?
One major change from before, too, is that the newer "getamac" pages on Apple.com really does have fantastic info about Mac benefits. Tons of info, reasons listed, even "old myths" disspelled -- I think anyone who has never spent 30mins. reading thru Apple.com . . . would be pretty enlightened by doing so. So that's what I say to people thinking of buying a computer: "Take 30mins. to go thru Apple.com, if you can't actually get to a store to ask them in person. Really."
These ads seem very direct, hower in a subtle-subliminal kind of way.
GO APPLE!!! GO JOHN HODGMAN!!! GO JUSTIN LONG!!!
http://dailytech.com/Bill+Gates+Speaks+on+Windows+Criticizes+Mac+Ads/article5957.htm
It hurts his massive brain so much that it goes right over his intelligence that his product is actually weaker and crappier alternative to anything else available as a desktop system_