Apple reputation jumps 6%

Apple's brand reputation jumped 6 percent in 2006 over the previous year to place the company as the 22nd most reputable firm, according the Annual RQ study by Harris Interactive. The study, which aims to provide industry watchers with an established approach for measuring corporate reputation, placed Dell just below Apple at no. 23 on the list of most reputable companies despite promises from the PC-maker's CEO to best Apple and run the company out of business. Microsoft jumped seven places in 2006 to seize the no. 1 spot, trailed by Google in fourth place. Apple beat out IBM and Hewlett-Packard which took the no. 26 and no. 28 spots, respectively, and Sony placed no. 8 ahead of Disney at no. 13.

by MacNN Staff