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Apple offers iPod shuffle in five colors

updated 08:35 am EST, Tue January 30, 2007

iPod shuffle in 5 colors

Apple on Tuesday announced that the iPod shuffle is now available in five colors: blue, pink, green, orange and the original silver. "A hit with customers since its initial shipment three months ago, iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features an aluminum design with a built-in clip, making it the most wearable iPod ever," the company reiterated in its release. Based on Apple's shuffle feature that lets music fans enjoy a continuous mix of their favorite songs anywhere they go, iPod shuffle contains 1GB of flash memory, holds up to 240 songs and is available in all five colors for just $79.

"iPod shuffle is the world's most wearable digital music player," said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. "Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each."

iPod shuffle features up to 12 hours of battery life and lets users shuffle their songs to listen to them in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album.

Users connect iPod shuffle to their PC or Mac with the included dock, and iTunes' innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes 7 and the iTunes Store allows customers to choose from a selection of over four million songs from the world's most popular digital music store.

The new iPod shuffle is available immediately worldwide through the Apple Store (www.apple.com), Apple's retail stores and Apple Authorized Resellers for $80; it includes an iPod shuffle dock and earbuds.

The iPod shuffle requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. In addition, an internet access is required and a broadband connection is recommended.




by MacNN Staff

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Comments

  1. jarod

    Joined: Dec 1969

    0

    Nice

    Very nice.

  1. testudo

    Joined: Dec 1969

    0

    Umm

    Isn't this article twice as long as it needs to be, as its just "The same iPod shuffle, now in 5 flavors!".

    And I didn't realize the shuffle feature in the shuffle/ipod was pioneering. Hasn't this always been a feature on every music player out there?

  1. nat

    Joined: Dec 1969

    0

    good point

    because nobody else but apple has ever EVER made claims that weren't true. just go read what gates et al are saying about vista and it's "wow" factor and how "innovative" it is. yep, apple is WAY out of line here.

    "secure by design, default, deployment"

  1. _Rick_V_

    Joined: Dec 1969

    0

    Re: umm

    testudo, Nowhere above does Apple call the shuffle feature "pioneering". The closest word they use is "innovative", and that's referring to the iTunes auto-fill feature.

    I do like your thoughts on super-abbreviated press releases though! LOL! This could be the new marketing strategy across the world. This could be one from Ford: "Ford introduces a new car. It gets you there, and it comes in five colors." ;-)

  1. Bermy

    Joined: Dec 1969

    0

    New colors

    What? No brown? :P

  1. JohnnyFive

    Joined: Dec 1969

    0

    re: umm

    likewise testudo, your comment is twice as long as it needs to be.

  1. paulc

    Joined: Dec 1969

    0

    Huh?

    No black? Too bad, I could see it outselling the non-silver colors.

  1. Buran

    Joined: Dec 1969

    0

    No red?

    They're pushing it for Valentine's Day and there's no red version. You'd think that a red shuffle would be a huge hit -- I would have bought one and given it as a gift.

  1. koolkid1976

    Joined: Dec 1969

    0

    re:No red?

    Pink is almost as popular is red in the Valentine's theme of things.

  1. nat

    Joined: Dec 1969

    0

    new buds?

    the picture on the apple site shows the new ear buds... is the shuffle now shipping with these i wonder...

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