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Survey suggests Apple TV will succeed

updated 03:05 pm EST, Fri January 26, 2007

Survey, Apple TV

A survey conducted in mid-December of 2006 polling 228 consumer electronics industry professionals suggests that Apple's forthcoming Apple TV set-top-box media streaming device will succeed in the digital living room. The survey, which focused on the future of "media centers," found that industry respondents cited Apple as the media center manufacturer with the highest chance of mass market acceptance, according to Financial firm SeekingAlpha. Apple dominated responses from industry professionals, receiving a whopping 43 percent of the total responses. Other manufacturers in the study included Sony (with 14 percent), Microsoft (totaling 11 percent), TiVo (8 percent), and HP (7 percent). Samsung, Cisco, and Dell are also named in the study, with all three fetching four percent of responses. The remaining 17 percent of respondents chose "other" manufacturers as those most likely to succeed in the living room.

Further questioning revealed high expectations for the Apple TV during its first year on store shelves. The survey asked participants how likely it is that iTV will be a "huge success" in the first year after its release, with 16 percent of respondents saying "very likely." Most participants (48 percent) said the Apple TV is somewhat likely to prove a huge success, but only 9 percent believed the device's success is very unlikely.

When asked which 'digital living room' company should show up on SeekingAlpha's ChangeWave radar screen for 2007, Apple is again by far the most mentioned by industry respondents with 28 percent of the total responses. Less than half (11 percent) of that amount chose Sony as a company to watch, while Microsoft drew 8 percent of responses.




by MacNN Staff

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Comments

  1. rtbarry

    Joined: Dec 1969

    0

    testudo suggests...

    ...steve ballmer's nuts taste lemony.

  1. Toyin

    Joined: Dec 1969

    0

    We'll see

    Apple TV seems like a great idea, but until there is real HD content it's not worth it to me (and I have a fair amount of music videos on my machine)

    If they get a fair amount of HD content, this will allow many of us with HDTVs to bypass the battle between HD-DVD and Blue-ray. At least until there's a clear dominant format.

  1. rtbarry

    Joined: Dec 1969

    0

    exactly...

    bypassing the old-world format battle will be sweet. ultimately, once one of them wins, i may still buy disks at that point, but maybe not. not if downloads are 1080p byt that point, which i'm sure will be a year or more down the road.

  1. macnorway2000

    Joined: Dec 1969

    0

    Oh, come on...

    Be realistic - 1080p is not even properly supported by TV hardware at this point. Very, very few TVs can handle the content properly and you'll need to be friggin up close to get any use out of it. I find my 42" plasma more than good enough for today's content. Apple may not be for the overly spec-horny, but it will make a great experience for most consumers, being as easy to use as any other Apple device.

  1. rtbarry

    Joined: Dec 1969

    0

    1080p is down...

    ...the road. that's the point. in the meantime, bypassing the Blu-ray/HD-DVD battle, via 720p AppleTV is just fine. and then ultimately, by the time the smoke clears from the format battle, more tv's more will 1080p ready, and AppleTV will be updated to support it.

    i have 2 plasmas, that are ultimately limited to true 720p only, altho they downscale quite well. but 2 years from now, i certainly intend to upgrade, since the plasmas will be long in the tooth by then.

  1. Peter Bonte

    Joined: Dec 1969

    0

    up 'n down

    I think these TV's do a better job in upscaling to 720p than downscaling from 1080p, Apple made the best decision for now.

  1. Salsa

    Joined: Dec 1969

    0

    It's an overpriced PPV...

    The Apple TV, as described at MacWorld is pretty much useless. It will play music files from my Mac, that's worth about $100, not $300. It wont play any of the hundreds of video files on my Mac that are encoded in DivX/Xvid or MPEG2 that I captured from my TV tuner or ripped from my old VHS tapes, or the hundreds of reference/instructional DVD's that I ripped to VIDEO_TS folders.

    So, I'm paying $300 to play music and for the "privilege" of being able to play movies at $15 each when I could just use Pay Per View at $4 each without any hardware cost at all. This doesn't make any sense. What's Apple really selling here? This isn't a network media player if it can't play DivX, Xvid, MPEG2, and video_ts.

  1. paulc

    Joined: Dec 1969

    0

    no sale

    Having invested in a HD display, obviously that's my primary interest. After last September, I was totally psyched for this device, I even ran around speculating that MAYBE it was a "second" possibility for "owning" HD content, that it might stand a good chance because the industry seriously screwed up in creating another beta vs. vhs battle that will turn one side into a loser.

    BUT, now that we have some details, NO SALE. Do I really want a device that prevents me from play ANY of the video content I already have/own? Can I play back a DVD I have ripped into a disk image file? NO, Can I play any of the hundreds of video clips I've archived? NO.

    Sure seems clear to me that this device is 100% a device to play back video content you BUY from apple. Anything else, forget it (and no, re-compressing all the content I already have is just not an option). Think about this, Toast will create a DVD that works everywhere from any video content QuickTime will handle. But NOT this device!

    h***, this sounds more and more like exactly the kind of half-assed product you'd get from M$. 80% of it's design is to lock you into their stuff. So I now think of it as the micro-apple-soft TV. And i NEVER buy products that are designed to lock me into restricting me to what the guy who makes it is selling.

  1. ibugv4

    Joined: Dec 1969

    0

    angry much?

    AppleTV is an infant at best. The HD standards, along with the fact that they'd be competing with TiVo (I still smell a buyout there) and TimeWarner for the PVR/DVR category. Apple's main intent now is to get the stronghold on the digital market for video and music, they won with music but until the Honda Odyssey's built in LCD screens play The Incredibles downloaded to an iPod with a factory-installed dock cable, it won't quite happen. AppleTV was a way to get that content to the legacy screen mostly hassle free. The concept of having a media "disc" is dead, and if that is what you chose you will go the way of striped socks, Disco and 8 tracks.

  1. hayesk

    Joined: Dec 1969

    0

    Re: no sale

    Wow, you need to calm down. You and others are thinking this thing is much more than it is. It's just an iTunes->TV/Stereo system adapter.

    I don't see how it prevents you from playing content you already own. Convert it to H.264 and you're done. Your assertion that it can only play purchased content is completely false.

    Why do you want it to playback a DVD ripped to an image file? Are you telling me you don't have a fancy DVD player to go with your HD TV?

    The AppleTV is not meant to playback every type of media ever invented. It's only purpose is to play your iTunes content on your TV. That's it.

    If you think that is stupid, consider all of the streaming music products that connect to stereos and TV - they cost almost as much and only play music with a worse interface.

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