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Hasselblad unveils 31 megapixel H3D-31

updated 10:25 am EST, Fri January 26, 2007

Hasselblad unveils H3D-31

Camera maker Hasselblad today unveiled the H3D-31, a new mid-range addition to the company's line of H3D cameras. The new model is designed to strike a balance between the absolute fidelity of the flagship H3D-39 and the relatively low cost of the H3D-22, achieving its namesake 31 megapixels with a smaller 44mm x 33mm sensor as opposed to the original 48mm x 36mm lens of its 39-megapixel peer. The smaller size allows more images on a Compact Flash card or hard drive as well as a faster time to capture full-size uncompressed images with as little as 1.2 seconds between shots, according to Electronista. The H3D-31 is intended for professionals at a price of $25,000 but is priced considerably lower than the H3D-39, priced at $32,000.

Hasselblad says the new sensor provides an advantage in sensitivity not seen in other H3D cameras, as the 31 model reaches ISO 800 instead of the ISO 400 of the other models to make it a better choice over any of its fellow models for low-light photography.

by MacNN Staff





  1. climacs

    Joined: Dec 1969


    $25 grand?

    whoa. Dear Santa, if I am REALLY REALLY REALLY REALLY REALLY REALLY good this year...

  1. ClevelandAdv

    Joined: Dec 1969



    I already told my wife I can save 7k if I buy this camera (instead of the 39 MP version) which is the same logic she uses when she buys stuff on sale.

  1. Mr. Fartleberry

    Joined: Dec 1969


    A Swedish Bargoon?

    Although I already have a few V cameras, I figured I would not be able to afford a digital Hass for about 20 years. I guess I'll hold onto my lenses after all.

  1. jerryfrit

    Joined: Dec 1969


    The Hasselblad image....

    ...used to be of bearded Swedish guys, at a bench with their little tools, building each and every Hassy by hand. From the ads, you would have thought that these guys even mined the ore themselves. I guess times have changed.

  1. vasic

    Joined: Dec 1969


    Better than film

    If I remember well, your average 30mm ISO100 negative film (with professional quality lens and camera) captures detail equivalent to about 30 megapixel sensor. If this Hasselblad has good quality sensor and a good lens (and it's more than likely it does), the image resolution will be equal or better than film.

    Dynamic range, on the other hand, is another story altogether, though. No sensor has been able to capture as much range between black and white as negative film can. Still, the trends are obvious and there will be a day when we will be able to throw away our film cameras and finally move to digital. While we're not there yet, it might come rather soon.

  1. Gorloth

    Joined: Dec 1969


    Hasselblad = M$

    Hasselblad H3 is a closed propritory system. Such are the facts. You want that 28mmsuper wide only works with the H3 not the H2 or H1. They have chipped the caamera so that Phase One, Aptus need not apply. You buy an H3 you got to buy their sensor. I use my Phase One on not only my Contax 645 but also as a digital back on my Cambo wide DS w/schneider lens. Hasselblad also touts this as a full frame system. It is indeed not a full frame sensor. There still is a multiplier factor. Mis leading advertising. I know that this equipment is out of the realm of 99% + Mac fans but I thought i'd just point out how Hasselblad is sorta like Microsoft. Don't be impressed !!

  1. MarkLT1

    Joined: Dec 1969


    re: better than film


    I'd say it is definitely in the eye of the beholder. While this camera may have more resolution than 100ISO 35mm film (though I have seen some say that it would take 45-50MP to match quality 100ISO film) there is the dynamic range issue you mention, as well as the fact that the kind of photographer who is going out and buying a $25k camera, is probably shooting large format, which is the equivalent to hundreds of megapixels, which this cant touch. I'd say the day that a digital camera which can compete with film from a quality perspective, while being affordable to a typical pro photographer, is still several years off (unfortunately).

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