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Apple special event during Super Bowl

updated 02:35 pm EST, Wed January 17, 2007

Apple Super Bowl event


Apple has scheduled to hold a special announcement during a Super Bowl commercial on February 4th, which one report claims could signal the debut of the Beatles' music catalog on the iTunes Music Store. The rumored deal between Apple Inc. and Apple Corps. to bring the legendary rock music to the digital realm for the first time is backed by "sources with knowledge of the project," according to the Toronto Sun, claiming that remastered tracks from the band's back catalog could end up on the iTunes Music Store as soon as next month. The report also mentions a three-month deal between the two companies to offer the Beatles' music exclusively via iTunes, reinforcing another report that surfaced earlier this week.


by MacNN Staff

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  1. l008com

    Addicted to MacNN

    Joined: Jan 2000

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    01/17, 03:13pm | report spam | Reply |

    wow

    oh wait, i don't care.

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

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    01/17, 04:15pm | report spam | Reply |

    agreed

    Talk about a yawn, and a waste of a Superbowl spot. The worst thing you can do it produce a snoozer of a commercial during the game. "Oh this one sucks. I hope they show the one with the drunk monkey eating cheese again!"

    I mean, is there really a huge market out there for people who 1) like the Beatles and 2) haven't already purchased the CDs?

  1. eldarkus

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    01/17, 04:26pm | report spam | Reply |

    waste of a spot..

    INDEED!!! Lets dump millions for a spot that we really wont profit from.

    The Beatles are done. let it be (no pu intended)

  1. addisonx

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    Joined: Nov 2002

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    01/17, 04:38pm | report spam | Reply |

    Leopard

    Maybe they will be annoucing Leopard.

  1. FastAMX79

    Junior Member

    Joined: Sep 2000

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    01/17, 04:40pm | report spam | Reply |

    good move...

    spend a ton of cash on a spot to promote beatles music everyone already has (unless they plan on selling super-duper-ultra rare-never before heard tracks - are there even any left!?)

    i guess there may be 1 or 2 happy people.

  1. Tim_s

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    01/17, 04:47pm | report spam | Reply |

    don't get it?

    This is obviously above your heads. Now, I'm not a big Beatles for or even a fan of iTunes. I prefer CD's. But, this would actually be pretty huge for Apple and the Beatles. Why do you think they keep releasing Beatles boxed sets? Because they still sell. There will always be a new generation of Beatles fans out there, and the new one like digital downloads.

    Just because YOU don't like something, doesn't mean there aren't a LOT of other people salivating over this possible opportunity.

  1. Saint_Stryfe

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    Joined: Jul 2001

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    01/17, 04:57pm | report spam | Reply |

    You people...

    ... are Drunk. Apple signing an exclusive deal to distribute The Beatles' music online would be HUGE. Think of all those aging baby boomers who are learning iPods. Think of all those kids who hear the well-sold Beatles catalog in advertisements. Think of real music fans. They'll want this well.

  1. Terrin

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    01/17, 04:58pm | report spam | Reply |

    Well . . .

    You might not care about the Beatles, but lots of people do. Moreover, Apple and the Beatles are feuding. This might be part of a larger settlement between the two entities. That would be in Apple's best interest.

  1. newbee2001

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    Joined: Sep 2006

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    01/17, 04:58pm | report spam | Reply |

    RE: don't get it? Um yeah

    Well actually this is a small nitch spot really i dought that would be it though... Personally I think its a spot for iphone or an ipod spot with a hook from the beatles which would shine as a bonus to the ipod ad... stealthy but well done... just my 2¢

  1. eldarkus

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    Joined: Feb 2004

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    01/17, 05:09pm | report spam | Reply |

    to: Tim_S

    wait a second... first, lets assume that Apple is making around 5 cents a track sold.. lets say iTunes sells 10 million beatles tracks in a year. That equals $500,000 profit.

    Now lets state a simple fact. Ads for the super bowl run over 2 million. (2.4 according to CNN) now i'm no math whiz, but is a beatles announcement really the way to spend $2 million?? Wont they get enough press from it as is??

    And are sports fans really the target audience of said music?? doubtful...

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