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Briefly: new "Get A Mac" ads, Apple patents

updated 09:05 am EST, Tue January 16, 2007

Two new "Get A Mac" ads

Apple on Tuesday added two new Get A Mac ads to its website--both of which feature John Hodgman as a PC and Justin Long as a Mac. Sabotage shows the PC hiring an "alternative" Mac actor to downplay the popularity of the Mac, while Tech Support shows a PC getting a webcam upgrade by tech support and notes that iMacs and MacBooks already have the feature built-in. Surgery, which debuted last week, ruminates on the challenges (and potential disaster) when upgrading to Windows Vista.... MacNN patent blogger Neo covers six of Apple's newly granted patents, including those for Scalable scroll controller, Unsupervised data-driven pronunciation modeling, Method and apparatus for generating texture, Method and apparatus for providing an animated representation of a reorder operation, and Media Device.




by MacNN Staff

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  1. MarkLT1

    Joined: Dec 1969

    0

    Not sure if this is...

    ... what they were going for, but if I had to sit down and hang out with either "Mac" or "PC" from the commercials, I'd take "PC" any day. They really make him out to be a likable character, while the Mac character comes across to me as smug, and even boring.

    Good thing I don't choose my computer based on fictional advertisement characters ;).

  1. zulfikarn

    Joined: Dec 1969

    0

    surgery?

    That's great if you bought a recent mac with a webcam built in, but what if you wanted to do video-conferencing with a shiny new macpro or mini? You can't buy an iSight no matter how much you are willing to spend, and there are practically no alternative.

    It's bad enough to pull isights without explanation, but then to claim this as a feature of the mac platform, is annoying.

    At least PC users have the choice of surgery, I guess we can go direct to the hospice.

  1. unity@mac.com

    Joined: Dec 1969

    0

    Webcams

    Since when is an iSight required? There are PLENTY of mac-compatible web cams out there. Dont get me wrong though, I wish they would have continued the iSIght and wish I knew why they axed it!

  1. zulfikarn

    Joined: Dec 1969

    0

    compability

    Ok there are lots of webcams, but (practically) none compatible with iChat.

    Yes I know what you're going to say, all you have to do is install this, or hack that, great, now I'm doing surgery on my mac, so what was the point of bundled software and what was the point of the ad?

  1. bigpoppa206

    Joined: Dec 1969

    0

    all I can say is...

    Dem boys is damn funny! And no the Mac doesn't come across as smug...as another site said:

    "Here's what Advertising Age had to say about Mr. Hodgman, Mr. Long, and the Get A Mac commercials: The hands-down winners this year are Justin Long and John Hodgman, better known to you as Mac and PC in the campaign for Apple Computer (TBWA/Chiat/Day.) Hodgman is a PC, earnest and uptight, and Long is a Mac, casually cool. Yes, PC is a doffs, but what so distinguishes these performances is how the two interact -- affably and respectfully, in spite of the central premise. Long is cool not because he's ultra-hip but because he's laid-back and confident, minus any trace of condescension."

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