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Netflix to start streaming movie service

updated 06:25 pm EST, Tue January 16, 2007

Netflix to stream video

Faced with an increasingly competitive digital movie market, Netflix has announced its intentions to start direct Internet delivery that will compete with Apple's iTunes Music Store. Rather than offer paid downloads like Amazon's Unbox or the Xbox Live Video Marketplace, existing Netflix subscribers will be able to stream certain videos for free, according to Electronista. Next to the standard "Add" buttons will be "Play," which will start a feature as soon as it finishes buffering in the custom Netflix viewer software. Roughly 1,000 movies and television shows are expected to be offered when the service launches, coming from companies such as NBC, Sony, 20th Century Fox and Warner Brothers. While the service will require a Windows PC with Internet Explorer installed, Netflix hopes to expand to other platforms -- possibly the Mac -- as time progresses.

The new streaming service will likely start as a slow deployment over the next six months, with the amount of video accessible determined by customers' subscription levels. A standard $18 subscription will provide 18 hours of video per month; correspondingly, cheaper plans will shrink hours while expensive plans will increase video playback time. The service will only count time actually viewed from videos, enabling users to stop a clip partway through enduring a loss of time for the entire video.

by MacNN Staff



  1. fahlman

    Joined: Dec 1969


    Media Type

    What type of media is it? Windows Media probably.

  1. sfstlo

    Joined: Dec 1969


    media type

    Their system requirements are Windows XP or Vista + Explorer 6 or higher, so it's a pretty safe bet that it will be WM.

  1. JEB

    Joined: Dec 1969


    no netfix for our home

    well, whoopidee dooo . . . i actually don't see this as taking off to major proportions of success; I truly think Apple users would be more primed to purchase downloaded content because of the dawn of AppleTV . . .

    However, I hope Netflix, and others, do jump on the bandwagon, if it means a push for faster pipes across our networks -- DSL is like, a Crockpot slo-bake for getting a movie.

    GO APPLE!!!

  1. Beligerent

    Joined: Dec 1969



    No Mac support...figures. Netflix is snatching victory from the jaws of defeat!

  1. Gepard

    Joined: Dec 1969



    A bunch of morons... They are saying - maybe (?) we will let you, Mac idiots, to use our service. No, thanks, Netflixie boys, we don't deserve that! Please, don't tell us that hiring a Mac programmer is expensive for you. No, not that. You are pretty sure that you won't find a lot of Mac customers for your crappy quality movie service with a un-Mac-like experience.

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