updated 05:40 pm EST, Tue January 16, 2007
Apple's secrecy to erode?
Apple's ode to secrecy has historically shrouded its product releases to increase the dramatic impact on fans, customers, and industry watchers when the company finally debuts its latest creations. A new report suggests, however, that Apple's secrecy may disintegrate over time due to expanding relations with other firms. "They keep acquiring more and more partners, and as they do that their ability to keep a cone of silence around the company is becoming more difficult," said Roger Kay, president of Endpoint Technologies Associates. "They love the secrecy because they get a big bang out of it. But that's going to erode slowly because their partner ecosystem keeps getting bigger all the time." Former Apple employees say the Cupertino-based company plants fake product names within workgroups to track the source of media leaks, and monitors employee internet surfing habits to lessen workers' internet surfing habits during work hours, according to the Associated Press.